Mike Lovatt is a British SEO specialist and digital entrepreneur based in France. He is the founder of M & B Marketing SARL. Mike Lovatt’s approach focuses on topical authority development through comprehensive content coverage, entity optimisation for Knowledge Graph integration. With over 15 years of experience in sports betting and digital marketing, Mike Lovatt operates comparison and review websites in the igaming industry. He has published research on bookmaker rating methodologies and UK betting industry economics. Mike Lovatt teaches SEO on Youtube with popular videos on entity SEO and topical authority.
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why business branding and brand SERP management matter in 2026. The conversation explains how a…
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss personal branding strategies for 2026 and explain why online reputation now matters more in the…
James Dooley, Mike Lovatt, Paul Truscott and Luke Bastin discuss why SEO testing, R&D and split testing are essential for staying ahead in modern search.…
James Dooley is joined by Mike Lovatt, Paul Truscott and Luke Bastin to discuss the AI SEO strategies driving visibility in ChatGPT, Gemini, Claude and…
James Dooley speaks with Mike Lovatt, Paul Troscott and Luke Baston about semantic SEO strategies for local SEO. The discussion explains why local sites need…
James Dooley and Mike Lovatt break down the dollar a day social media strategy and explain why small daily ad spend compounds into real brand…
James Dooley and Mike Lovatt discuss knowledge panels for affiliate sites because Google now favours real entities over anonymous blogs. They explain how affiliate brands…
