The Ultimate Guide to Generate Leads for B2B
Listen on your favourite platform
| Platform | Link |
|---|---|
| YouTube | Listen on YouTube → |
What Does “The Ultimate Guide to Generate Leads for B2B” Talk About?
This episode of the James Dooley Podcast features James Dooley and Kasra Dash breaking down the most effective methods for generating leads in a B2B context. The conversation covers a wide range of digital marketing channels, starting with SEO and explaining why search-intent traffic is so valuable compared to outbound tactics like telemarketing. The hosts walk through how PPC campaigns can generate immediate results but carry serious risks for those who run them without expertise, including issues like missing negative keyword lists and click fraud from competitors.
The episode also dives into social media advertising, with a focus on retargeting campaigns that bring back visitors who didn't convert the first time. Kasra Dash explains how platforms like LinkedIn, YouTube, Pinterest, and Flickr each serve distinct purposes in a B2B lead generation strategy, from targeting decision-makers like head teachers and school bursars to ranking images for searches like kitchen remodelling. The discussion wraps up with a candid look at why outsourcing lead generation to specialists often delivers better results than handling it in-house, and how commission-based models like the one offered through fatrank.com can reduce financial risk for business owners.
“If you can convert them and get ROI do that too. Get that consistent flow of inquiries. If you're a lawyer think about your hourly rate versus a lead generation company's hourly rate. You'll get more business and more profit if you let the experts do what they do.”
— James Dooley
Who Are the Guests on “The Ultimate Guide to Generate Leads for B2B”?
James Dooley is a seasoned digital entrepreneur and lead generation specialist known for building performance-based marketing systems. He is associated with fatrank.com and has extensive experience helping businesses across multiple niches achieve consistent inbound lead flow through SEO, PPC, and commission-based models. His practical, no-nonsense approach to digital marketing has made him a respected voice in the B2B growth space.
Kasra Dash, referred to as Kaz throughout the episode, is a digital marketing expert with hands-on experience running lead generation campaigns across a variety of industries including law, education, construction, and home improvement. He brings strategic depth to the conversation, explaining nuanced tactics like retargeting, LinkedIn audience targeting by job title, and the value of visual content platforms like Pinterest and Flickr for driving inbound enquiries.
What Are the Key Takeaways From “The Ultimate Guide to Generate Leads for B2B”?
Here are the key points discussed in this episode:
- SEO is one of the most effective B2B lead generation channels because prospects who search for a product or service are already in-market and demonstrating clear buying intent.
- PPC can generate immediate B2B leads but should not be managed in-house without expertise, as missing negative keyword lists and click fraud can quickly drain budgets without delivering results.
- Retargeting campaigns on social platforms like Facebook and Instagram are a powerful way to re-engage visitors who showed interest but did not convert on their first visit to your site.
- Visual platforms such as LinkedIn, YouTube, Pinterest, and Flickr each serve specific roles in B2B lead generation, from targeting decision-makers to building trust through testimonials and ranking images for high-traffic searches.
- Outsourcing B2B lead generation to specialists who have proven results in your specific industry, particularly through commission-based or pay-on-performance models, reduces financial risk and often produces better outcomes than managing it internally.
“They've gone to the best law schools but they're not taught how to market a law firm. They might know basics from YouTube but not advanced strategies. Lead generation in law is difficult. Their expertise is law. So it's best to partner with someone that's done it.”
— Kasra Dash
Is “The Ultimate Guide to Generate Leads for B2B” Worth Listening To?
This episode is worth listening to because it offers genuinely practical advice rather than surface-level marketing tips. James Dooley and Kasra Dash go beyond simply listing channels and explain the real-world mechanics behind each one, including the specific mistakes that cause PPC campaigns to fail, how retargeting reconnects with prospects who searched during a lunch break and forgot to follow up, and why image ranking on platforms like Flickr and Pinterest can drive leads for industries such as kitchen remodelling and construction. The episode is grounded in actual client experience, including work with schools, law firms, and conservatory companies.
What makes this episode particularly valuable is the honest, direct conversation about when to handle lead generation in-house versus when to outsource it. The hosts make a compelling case using a simple analogy: just as you hire a roofer for roofing and a plumber for plumbing, you should hire a lead generation specialist for lead generation. They also introduce the concept of commission-based lead generation, explaining how models that tie payment to performance protect business owners from upfront financial risk. For anyone trying to build a more predictable pipeline of B2B enquiries, this episode delivers concrete, actionable guidance from people who have clearly done the work across multiple industries.
Who Should Listen to “The Ultimate Guide to Generate Leads for B2B”?
This episode is ideal for:
- Small and medium business owners who want to understand which digital channels are most effective for generating B2B leads before investing their marketing budget.
- Marketing managers and agency professionals looking to benchmark their current lead generation strategies against proven approaches used in law, education, and construction sectors.
- Entrepreneurs and freelancers considering whether to manage lead generation in-house or outsource it to a specialist agency, particularly those evaluating commission-based or pay-on-performance models.
- SEO and PPC practitioners who want to deepen their understanding of how search intent, negative keyword strategies, retargeting, and visual content platforms contribute to a comprehensive B2B lead generation funnel.
Where Can You Listen to James Dooley Podcast?
You can listen to James Dooley Podcast on all major podcast platforms:
- Apple Podcasts – Search for “James Dooley Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed: https://feeds.transistor.fm/james-dooley-podcast
What Are Listeners Saying About This Episode?
“The breakdown of PPC mistakes alone was worth the listen. I had no idea that not having a negative keyword list could mean you're paying for job seekers clicking your ads. Really eye-opening and immediately actionable.”
“I loved how Kasra explained LinkedIn targeting using specific job titles like bursars and school business managers. It made the whole strategy feel concrete rather than theoretical. Bookmarked this one to share with my team.”
“The point about lawyers not being taught how to market their own firms really resonated with me. As a solicitor, I've wasted money on ads I didn't understand. The advice to partner with someone who's already done it for similar firms makes total sense.”
James Dooley: How to generate leads for B2B. Today I'm joined with Kazra and B2B for anyone who doesn't know is business to business and today Kaz is going to go through how you can generate leads for business to business lead generation. So let's get started. What in your opinion is the best type of lead generation that you would want for B2B?
Kasra Dash: You’ve got different methods of actually generating the leads. You’ve got SEO which is probably both of our favourites. If you're going to be again the reason why we're going through everything is because you might either be looking to do this yourself or you might be looking to outsource it and it's important for a business owner to know every single criteria the pros and cons to each. So with SEO lead generation or B2B lead generation SEO is one of the more important ones because a lot of searches happen on Google and when somebody goes out of their way to search for a certain product or service they're in market. That's typically what I like to call it. They’ve gone out of their way and searched cat insurance because they want insurance for their cat. It's very different to outbound sales where you're telemarketing and being more aggressive. This person has gone out of their way and searched for that. But then you've also got PPC leads.
James Dooley: So to expand on that PPC leads are another great way of doing business to business lead generation if you know your most profitable services and keywords and if your website is set up for conversion. The amount of people that think they know the keywords and they're going after the broad term that everyone goes after not the long tail that makes them more money which is cheaper per click and converts better. That’s what they need to know. They need to know how to put the negative keyword list in. They need to make sure their conversion rate is good. If you don't know what you're doing and you're looking for B2B leads do not run PPC in house. I cannot stress enough the amount of people that we speak to that have spent tens of thousands of pounds on PPC and we go and look in the accounts and the negative keyword list is missing. They’re bidding on people looking for a job or a career in the service they offer. Be careful. Click fraud happens. Competitors click on your site to see who's running the ads. It gets costly. That’s not to say you can't make money. You can. Bing ads can be cheap too. But be careful. It is definitely a way of generating leads for B2B. Moving away from PPC what about social media advertising?
Kasra Dash: Social media advertising can work. One campaign we always set up is retargeting. If somebody visited your site and didn't convert into a lead we retarget them. The next time they go on Facebook or Instagram or even Threads they’ll see a retargeting ad pushing them back to your site. People might search for kitchen remodelling on their lunch break then forget about it. That retarget reminds them later, maybe when they're watching TV scrolling through Facebook. They click through fill out the form and that's another way of getting highly interested people back onto your website.
James Dooley: But aside from social media ads what about LinkedIn?
Kasra Dash: LinkedIn can be brilliant if you know the job titles you're trying to target. We work with schools. So we connect with head teachers, bursars and school business managers. They make the decisions about outdoor facilities. If I connect with those people LinkedIn can be great. YouTube is brilliant for testimonials and case studies. Ranking for products and services builds trust. Customers come through saying they’ve seen a specific playground we built and want it cloned. Price becomes irrelevant because they know what they want. Instagram, Pinterest, Flickr can all be great platforms. They can rank for images and generate inquiries. If someone searches kitchen remodelling the first thing they see is images. Get your images in the carousel and you increase clicks and leads.
James Dooley: So when you're looking at how to generate leads for B2B if you're searching kitchen remodelling in Google the first thing you see is images. Flickr Pinterest all help. Ranking your images and videos is key. That’s how I’d generate leads in house. But people always ask how to generate leads for B2B and I always say stay in your lane. If I want a roof done I get a roofer. If I want taps done I get a plumber. It's the same with lead generation. I understand my KPIs. But what's your view on Outsourcing to a B2B lead generation company?
Kasra Dash: We’ve worked with brilliant business owners, lawyers, accountants. They’re great at what they do but they don't understand marketing. They’ve gone to the best law schools but they’re not taught how to market a law firm. They might know basics from YouTube but not advanced strategies. Lead generation in law is difficult. Their expertise is law. So it’s best to partner with someone that's done it. If they’ve done it for four law firms they’ll be good for yours. If they've done it for seven conservatory companies you'll be the eighth with great success.
James Dooley: When you Outsource to a B2B lead generation company they should be experts. If not you’re choosing the wrong one. Ask for testimonials and case studies in your industry. Over at fatrank.com we do commission-based lead generation that guarantees a return on investment if you qualify. There's no better lead generation setup. But don't throw all your eggs in one basket. Try to find two or three companies. Track your KPIs. Maybe use a paper lead company. See how cheap you can get the leads. If you can convert them and get ROI do that too. Get that consistent flow of inquiries. If you're a lawyer think about your hourly rate versus a lead generation company’s hourly rate. You’ll get more business and more profit if you let the experts do what they do. You might ask what the best 10 B2B lead generation companies are but it depends entirely on the niche. Ask based on your industry. There are dozens in the UK that are great. Fatrank guarantees ROI. You only pay on revenue share pay on performance commission based lead generation. We hope you liked the video on how to generate leads for B2B. If there’s anything we’ve missed leave a comment and let us know.
Creators & Guests
Host
James Dooley is a UK entrepreneur.