Semantic Triples | RDF Triple Explained

James Dooley Hi so today I'm joined with Kazra Dash and the topic is about semantic triples. So within semantic SEO a common used term is a semantic triple. So Kazra what is a semantic triple. So with regard to the semantic triple there he's talking about subject predicate and objects so it's the sentence structure but also it's very important on certain pages to make certain that you start the sentence with the correct subject and not starting it with the object. So trying to make certain you understand exactly how you should be writing semantically your content using semantic triples is very very important. Kasell what is the purpose of semantic triples. Yeah so I mean this is probably one of the most important parts of why semantic triples are very very important and they're going to stay with regards to SEO. They've actually been around for over a decade and people just don't realize this but the semantic triples form part of the knowledge graph and this is can help you with regards to like your knowledge panels and stuff like that but the fact that they're able to use semantic triples and it helps their cost of information retrieval and brings that cost down from a business standpoint of course they're going to want to be using something like that within semantic SEO. So why do some call it rdf triples. Yeah so with regards to the ibf which is the resource description framework like I said that's the technical side of it all being done. The semantic triples is more about how the context between words and entities can kind of the relationship between them so it means the same thing with ANL and I F triple and a semantic triple just ones technically talking about the structure and stuff. What are the universal standards governing semantic triples. I'm not even going to expand on that because that was very technical and Kasra sounds like he knows what he's on about with these semantic triples. So does Google use semantic triples. You heard that right gole within Google patents there's over 12 and a half thousand patents that they've gone and put forward that are all got semantic triples in there so you can see the importance and how they're using it across their search engines and the algorithms. We will have the link in the description as well which that might change that could be up to I think at the start of the year it was only 11,700 patents and now it's all it's like you said 12,672 different Google patents that Google have got that have got semantic triples. The link will be in the description which will show you exactly what those patents are. Is there any tips including to include semantic triples for SEO content. Yeah so basically what that's saying is if you quite get good and understanding semantically you need to get the semantic triples in there. If you start using your H2s and your H3s question based H2s and H3s so how old is James D you're natur going to be answering that James D is 23 years old or whatever age I am I always say I'm 23. So with regards to that you're going to naturally then in the answer James D is 23 years old. James D is the subject is is the predicate 23 years old is the age that is a semantic triple that is an SPO. So if you can start getting the questions in the H2s naturally you're going to start getting in the is a lot of semantic triples which is very important for higher rankings when you're writing SEO related content. So how do semantic triples improve link building. Yeah so when you start getting the semantic triples in let's say guest posts so if you're going using a freelance writer or an in-house writer and they're writing the content for those firm party websites if you can try to get the semantic triples in there in the guest posts that then with an NLP categorization puts it under the right categorization which means it's a very very relevant backlink. The semantic triples now we starting to understand are very important for rankings. If you can rank your guest post and that can then start getting traffic. Traffic and relevance are massive plays with regards to everything to do with backlink building and stuff like that. So is semantic triples a fad or do you think like with regards to keyword density and optimization or do you think that semantic triples are here to stay. Yeah so for sure I mean if you are looking to get a knowledge panel if there's not much information about you on the internet and what I mean by not much information you have loads of articles but if you don't have the semantic triple setup of like James D was born on the 7th of September 1991. So that date of birth connected through to the entity James D is an office cleaner James D was born in Salford and the more and more information the more confidence that Google has of who this person is that's when then you can start to get the knowledge panel. Semantic triples form a big big big part of you getting those knowledge panels. But away from the knowledge panels if you can get the semantic triples in the knowledge graph what starts to happen is the knowledge graph is what feeds the LLMs the large language models and that's basically then these two side by side. If the knowledge graph is feeding the LLMs the retrieval augmented generation then starts making life so much cheaper. They're not having to read every single word that's on the page all that they need to do is extract the knowledge graph and the information of what they have within the knowledge vault and that's where the semantic triples form part of a great SEO strategy. So I would strongly recommend anyone that doesn't know much about semantic triples to dig deeper into it. Obviously been here speaking to Kazra about it here we're definitely not the experts out there with regards to going into too much more detail on it. If you are looking to expand on it further there's lots of information and guides on there even within Google patents and stuff like that. I'd strongly recommend looking if you are going into 2024 for SEO understanding what a semantic triple is. Kazra Dash So a semantic triple consists of three components a subject predicate and an object and basically a subject refers to an entity or concept being described. You then also have a predicate which expresses the relationship or attribute connecting to the subject and also to the object. You then also have the object which is the entity or value that is linked to the subject or predicate which I definitely didn't read off of a laptop screen. Semantic triples is a way of describing information and it creates a structured machine readable framework for data to be processed in a cheaper way. The cost of information retrieval is key especially when you're trying to rank in Google. RDF triples comes from the resource description framework which is the standard model used for representing relationships between data on the web. Both mean the same thing but RDF triples focuses more on technical side of this and semantic triples is how semantically you can tie together all the relationships. You've got some brilliant questions today. The universal standard governing semantic triples primarily include RDF resource description framework standardized how the data is described and interlinked in the semantic web. OWL web ontology language defines how to use RDF to express ontologies including classes properties and individuals. And then you've got SPARQL and SPARQL protocol and RDF query language is used to retrieve and manipulate RDF data stored in triple stores. If you go into Google patents then semantic triples is currently part of 12,672 different results when you do like a control F across all the actual patents. The RDF technology is crucial for Google search as it enhances the precision and relevance of search results by understanding the relationship and the context of data. Using question answering frameworks on the headers and employing entity references and unstructured data can be an effective way to generate semantic triples. When you use questions in your H2s and answer them concisely so you're not actually got any fluffy content with an answer that is usually written directly underneath with a semantically triple form way. If you can write content for guest posts using semantic triples it gives the guest posts a better chance of ranking which we all know more traffic to your guest post can obviously help impact your rankings as well and then the traffic you get from that ranked third party website it all goes into the NLP categorization. No so it's definitely been around for a very long time it's only going to get more and more advanced. Semantic triples can make it cheaper for Google to score your content and also get around the web quicker. By structuring your information subject predicate object triples can become more easy and understandable for machines as well. Yeah I've seen a couple on the list I'm like oh that's a funny one. We will go with Craig Campbell is James D's VA. So that is an actual semantic triple. Craig Campbell is the subject is is the predicate James D's VA is the object. No is that true. James D wins best SEO expert 2025 right that is a semantic triple. James D being the subject wins being the predicate the object being the award of best SEO expert 2025. James D awarded number one UK lead generation specialist. James D is the subject awarded is the predicate and then whatever the award is in this case number one UK lead generation specialist. James D is a semantic triple expert. Another semantic triple is James D is an office cleaner. In some cases you might already accidentally be including semantic triples without just knowing it because sometimes it's just like good SEO. If you are looking to get a knowledge panel if there's not much information about you on the internet and what I mean by not much information you have loads of articles but if you don't have the semantic triple setup like date of birth connected to the entity and place of birth the more information the more confidence Google has of who this person is. Semantic triples form a big part of getting those knowledge panels. The knowledge graph is what feeds the LLMs. If the knowledge graph is feeding the LLMs the retrieval augmented generation becomes cheaper. They are not having to read every single word on the page. They extract the knowledge graph and the information of what they have within the knowledge vault. Understanding semantic triples is important for SEO.