How to Get More Loft Conversion Leads in 2025

Kasra Dash: If you are a loft conversion company and you're looking for a consistent flow of inquiries, this video is for you. Me and James, we've worked with a lot of different companies throughout the UK that actually do loft conversions, so we know exactly what marketing strategies you should actually do and which ones you should avoid. In this video, we're going to be breaking down every single strategy. So, James, take it away.

James Dooley: So, step number one, what I'd be looking to do to grow is a Google business profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way of Google business profile to generate more leads. There's obviously getting citations and doing Google business profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

Kasra Dash: So step number two, this is kind of to bolster onto your actual Google business profile is I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. Now the good thing is is when you start doing that it's also going to help first of all rank your actual SEO optimised page, but there's also more likeliness chance of your Google business profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls as well.

James Dooley: Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can try to generate you some more inquiries. The difficult part to this is you need to make certain you do team up with a good pay per click agency because there is click fraud and there's also needing to be build up like a negative keyword list so it's not people applying for jobs like a careers kind of job. So PPC can work well but it can in the wrong hands you can waste a lot of money but it's another way of generating local leads.

Kasra Dash: Yeah. And then after that you've also got like meta ads as well. Also like Facebook, Instagram, where the next time when somebody goes on to Facebook, they might be scrolling, they might see your ad. Now there's a few different ways that you can set up Facebook ads. They obviously have lead forms which are easy to do since they never leave the Facebook platform. The issue with lead forms is quality might not be great, but you can add more questions to improve that quality. Then you have conversion ads where people go to your website and fill in the contact form there. So you have a couple of different options you can use.

James Dooley: Yeah, for sure. And then another way to grow more local leads could be organic social media. So posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of different platforms out there that you can be trying to get more traction from. Reddit is big nowadays. Quora is big if people have questions and you can answer them. Organic social media is another great way to generate more local leads for your business.

Kasra Dash: With organic social media, I would say it's more of a volumes game. You want to make certain you're constantly uploading whether it's daily or weekly. You might say you want to upload five videos a week. You should stick to that. Especially when it comes to algorithms like YouTube and Twitter.

James Dooley: Yeah, for sure. What's your thoughts on using AI agents, teaming up with someone to use tools like N8N to automate and schedule posts on social media? Using artificial intelligence is all the rage for trying to generate more leads. Would you team up with an AI consultant to set that up?

Kasra Dash: Yeah. You can definitely go down that route using AI agents to crop videos and autopublish to YouTube, Facebook and Twitter. But another thing I would focus on is AI search. A lot of people have started to move away from Google. Not everyone because billions still use it every day. But people are starting to search on engines like ChatGPT, Gemini, Claude, Groq. If your brand isn't showing up on these, you'll have issues getting leads. So that's another thing I would be focusing on.

James Dooley: Yeah. And also if you're looking for more business leads in the local area, another thing I would do is team up with tradespeople websites like Checkatrade, Bark, Builder Builder, Trust a Trader, Rated People. All these platforms can generate more local leads. I would say make certain you're tracking your KPIs to see the return on investment. You should track cost per lead, cost per acquisition and what return that generates. Tradespeople websites can work very well. Check out the links in the description because we do videos comparing them.

Kasra Dash: Yeah. With lead generation companies, I would say you must do your due diligence. Make certain that if you're in a specific niche, the lead generation company has actually generated leads in that industry before. I’d also have a strategy call and say this is my budget, this is how many leads I want, to check your KPIs align. You also want to check what type of leads they offer. Exclusive leads or shared leads. Shared leads are what many other platforms offer like Bark and Checkatrade. A lot of company owners say it's a shared lead and becomes a race to the bottom on who's cheapest. So these are things I’d ask before partnering.

James Dooley: Yeah, for sure. If anyone is interested in generating more local leads, I strongly recommend heading over to fatrank.com where we have a commission based lead generation service. You only pay a finder's fee on converted jobs. Nothing to pay on the pay per lead. Nothing to pay until you get paid. Only once you convert the job and have completed it and been paid do you pay Fatrank. So head to fatrank.com to see if you qualify. But I want to expand further. What's your thoughts on inbound lead generation versus outbound?

Kasra Dash: I always prefer inbound. The conversion rate of not just getting the lead but getting it to convert into a paying customer is a lot higher. The last stat I saw was 16.1 percent conversion compared to 1.4 percent for outbound. Massive difference. Outbound needs volume. Cold calling, cold emails, LinkedIn sales navigator. Sometimes you need more staff. People think they're generating free leads but there’s still cost. Email sending, sales team. So I completely agree inbound is much better.

James Dooley: What's your thoughts on real time leads? Some people ask if real time leads are important. As soon as they inquire it comes straight through.

Kasra Dash: Yeah, it's very important. The stat we saw internally was real time leads convert around 63 percent higher. And when we measured KPIs, responding under a minute made a huge difference. We used to think five minutes was good. But under a minute was far better. Inquiry comes in. Can you ring them or email them straight away? That’s the difference.

James Dooley: Not every company needs to respond under a minute. But it's something we look at when partnering. Some business owners go away for five days and have no one to pick up leads. And we are still providing leads. All these nuances matter. The best thing I recommend to anyone looking to scale and get consistent high quality leads is fill out the form at Fat Rank. The team will tell you if you're the right fit or not. And give feedback on why you’re not and what to do next.

Kasra Dash: So I hope you like all the different ways we can generate more leads for your loft conversion company. Make certain you head over to fatrank.com and see whether you qualify to generate more loft conversion leads.