How to Get More Fencing Leads in 2025
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What Does “How to Get More Fencing Leads in 2025” Talk About?
This episode of the James Dooley Podcast features James Dooley and Kasra Dash walking fencing business owners through a comprehensive set of lead generation strategies for 2025. The hosts begin with foundational tactics like optimising a Google Business Profile through five-star reviews, citations, posts, and photos, before moving into SEO-optimised service pages that can help both organic search rankings and GBP visibility. They also cover paid channels including PPC via Google and Bing, with a clear warning about the risks of click fraud and poor keyword management, as well as Meta ads through Facebook and Instagram using both lead forms and conversion-based campaigns.
The conversation expands into organic social media, with Kasra emphasising the importance of consistent posting schedules on platforms like YouTube and Twitter to work with their algorithms. James raises the idea of using AI agents and tools like N8N to automate content scheduling, while Kasra highlights the growing importance of AI search engines such as ChatGPT, Gemini, Claude, and Grok as new sources of leads. The hosts also discuss tradespeople platforms like Checkatrade, Bark, and Rated People, cautioning about the problems with shared leads and the need to track KPIs like cost per lead and cost per acquisition.
A significant portion of the episode is dedicated to comparing inbound versus outbound lead generation, with James citing a conversion rate of 16.1 percent for inbound leads versus just 1.4 percent for outbound. The hosts also stress the importance of real-time lead response, noting that responding in under a minute can increase conversions by around 63 percent. The episode closes with James and Kasra introducing FatRank.com's commission-based lead generation model, where fencing companies only pay a finder's fee after a job is converted and completed.
“The last stat I saw was around 16.1 percent converting into paying customers as opposed to 1.4 percent for outbound leads. It's crazy how much more conversion inbound gets.”
— James Dooley
Who Are the Guests on “How to Get More Fencing Leads in 2025”?
James Dooley is the founder of FatRank.com, a performance-based lead generation service that works with local tradespeople and service businesses across the UK. James is widely known in the SEO and digital marketing community for his expertise in local lead generation, Google Business Profile optimisation, and commission-based affiliate models. He regularly shares actionable strategies for helping small businesses scale through inbound marketing channels.
Kasra Dash is a digital marketing expert and frequent collaborator with James Dooley, specialising in SEO, paid advertising, and content strategy for local service businesses. Kasra brings practical knowledge of running Meta ad campaigns, building SEO-optimised websites, and leveraging emerging AI search platforms. Together, the two hosts offer a well-rounded perspective on both organic and paid lead generation strategies for trades businesses.
What Are the Key Takeaways From “How to Get More Fencing Leads in 2025”?
Here are the key points discussed in this episode:
- Optimising a Google Business Profile with five-star reviews, citations, and regular posts is the single most important first step for fencing companies looking to generate local leads.
- Creating dedicated SEO-optimised service pages for each fencing service not only improves organic search rankings but also indirectly boosts the visibility of your Google Business Profile.
- Inbound lead generation converts at approximately 16.1 percent compared to just 1.4 percent for outbound methods like cold calling and cold email, making it a far more efficient use of marketing budget.
- Responding to a new lead in under a minute can increase conversion rates by around 63 percent, making real-time lead handling a critical operational priority for fencing businesses.
- Shared leads from platforms like Bark and Checkatrade often create a race to the bottom on price, so fencing companies should prioritise exclusive leads or commission-based models where they only pay on completed jobs.
“If your brand isn't showing up in these, you'll have issues generating leads on those search engines as well.”
— Kasra Dash
Is “How to Get More Fencing Leads in 2025” Worth Listening To?
This episode is a genuinely practical and well-structured guide for anyone running a fencing company who wants to understand where to focus their marketing spend in 2025. Rather than offering vague advice, James and Kasra walk through each strategy in a logical order, starting from the most accessible options like Google Business Profile optimisation and moving through to more advanced tactics like AI search engine optimisation and commission-based lead generation. The inclusion of real conversion statistics, such as the 16.1 percent inbound versus 1.4 percent outbound comparison, gives the episode a data-driven credibility that many marketing podcasts lack.
What makes this episode particularly valuable is the honest discussion of the pitfalls within each strategy. The hosts do not simply promote every tool uncritically. They flag the risks of click fraud in PPC, the quality issues with Facebook lead forms, and the competitive problems caused by shared leads on platforms like Bark and Checkatrade. For a fencing business owner who has tried some of these channels without success, this balanced perspective makes the episode especially useful in diagnosing what may have gone wrong and what to try next.
Who Should Listen to “How to Get More Fencing Leads in 2025”?
This episode is ideal for:
- Fencing company owners and sole traders who want a step-by-step breakdown of which marketing channels to prioritise for local lead generation in 2025.
- Small trades business owners in adjacent industries like landscaping, decking, or driveway installation who want to apply similar local SEO and PPC strategies to their own businesses.
- Digital marketers and SEO professionals who work with local service businesses and want a concise overview of how inbound lead generation compares to outbound in terms of conversion rates.
- Business owners currently using platforms like Checkatrade or Bark who are frustrated with shared lead quality and want to understand alternative or complementary lead generation models.
Where Can You Listen to James Dooley Podcast?
You can listen to James Dooley Podcast on all major podcast platforms:
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You can also subscribe using the RSS feed: https://feeds.transistor.fm/james-dooley-podcast
What Are Listeners Saying About This Episode?
“Really useful breakdown of the different lead gen channels. The point about shared leads being a race to the bottom finally explained why my experience with Bark was so frustrating. Switched my focus to Google Business Profile optimisation and SEO pages after watching this and already seeing more calls coming in.”
“The inbound versus outbound stats were genuinely eye-opening. I had no idea the conversion difference was that dramatic. James and Kasra explain everything clearly without overcomplicating it, and the advice on responding to leads in under a minute is something I'm implementing straight away.”
“Solid episode. Appreciated that they mentioned AI search engines like ChatGPT and Gemini as emerging platforms to optimise for. Most marketing advice I come across still focuses entirely on Google so it was refreshing to hear someone acknowledge where things are heading. Good practical content throughout.”
Kasra Dash: If you are a fencing company and you're looking for more work, more inquiries, more leads for your fencing business, this video is for you. We're going to be breaking down the different strategies that you should be doing, that you should be doubling down on, and which marketing strategies you should also be avoiding. So James, take it on to strategy number one.
James Dooley: Step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for a Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.
Kasra Dash: Step number two, this is to bolster your Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, it helps rank your SEO optimised pages, but there's also more likelihood of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls too.
James Dooley: If you are looking for more local leads, another option you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target bottom of the funnel keywords to generate more inquiries. The difficult part is you need to make certain you team up with a good pay per click agency because there is click fraud and there's also needing to build up a negative keyword list, so it's not people applying for jobs like careers queries. PPC can work well but in the wrong hands you can waste a lot of money, but it's another way of generating local leads.
Kasra Dash: After that you've also got Meta ads like Facebook and Instagram. The next time somebody goes onto Facebook they might be scrolling and they might see your ad. There are a few different ways you can set up Facebook ads. Option A is lead forms which are really easy to do. They don't even leave the Facebook platform. The issue with lead forms is that the quality might not be great, but you can add more questions to increase the quality. Then you've also got conversion ads which get sent through to your website and they fill out the contact form there. You've got a couple of different options you can do.
James Dooley: Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of different platforms out there you can be using. Reddit and Quora are big if people have questions and you can answer them. Organic social media is another great way to generate more local leads for your business.
Kasra Dash: With organic social media, it's more of a volume game. You want to make certain you're constantly uploading. For example a daily or weekly schedule. You might say, I want to upload five videos a week. And you should just stick to that, especially on algorithms like YouTube and Twitter.
James Dooley: What's your thoughts on using AI agents if they can team up with someone to use N8N to automate and schedule posts on social media? Using artificial intelligence is all the rage nowadays to try to generate more leads. Would you team up with an AI consultant to set that up?
Kasra Dash: You can definitely go down that route where you're setting up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and so on. But another thing I would be focusing on is AI search. A lot of people have started to move away from Google. Not everyone because billions still use it, but slowly people are starting to search in engines such as ChatGPT, Gemini, Claude, Grok. If your brand isn't showing up in these, you'll have issues generating leads on those search engines as well.
James Dooley: If you're looking for more business leads in the local area, something else I'd be doing is teaming up with tradespeople websites like Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate more local leads. You must track your KPIs to see what return on investment you're getting. You should be tracking cost per lead and cost per acquisition and how much that gets you on a return on investment. Tradespeople websites can work very well.
Kasra Dash: With lead generation companies I would say every single company requires due diligence. Make certain that if you are in a specific niche, that lead generation company has generated leads in that industry before. Have a strategy call with them and say this is my budget, this is how many leads I want, etc, to ensure your KPIs align. You also want to check what type of leads they sell. Are they exclusive leads? Or shared leads? Shared leads are what a lot of platforms do like Bark and Checkatrade. Whenever we have spoken to company owners using those services, one of their biggest pain points is that it's a shared lead and it becomes a race to the bottom of who's the cheapest.
James Dooley: If anyone is interested in generating more local leads, I recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finders fee on converted jobs. You have nothing to pay on the pay per lead. You have nothing to pay until you convert that job on a pay per sale basis and you’ve completed the job and been paid. That's when you pay FatRank.com. Head over to FatRank.com to see whether you qualify.
Kasra Dash: So what is your thoughts on inbound lead generation versus outbound lead generation?
James Dooley: I always prefer inbound. The conversion rate of not just getting the lead but the lead converting into a paying customer is a lot higher. The last stat I saw was around 16.1 percent converting into paying customers as opposed to 1.4 percent for outbound leads. It's crazy how much more conversion inbound gets. Outbound needs huge volume. Cold calling, cold email, LinkedIn sales navigator. You need more staff. People think inbound is free but there's still the cost of emails, the cost of the sales team trying to convert. Inbound is much better.
Kasra Dash: Some people ask if real time leads are important. As soon as they inquire, it comes through straight away.
James Dooley: It's very important. The last stat we saw internally was that if you get a real time lead, it converts around 63 percent higher. Responding in under a minute made a huge difference. It's not that every company must reply in under a minute, but when partnering with businesses we look at these details. Some companies are away for 5 days on holiday and they don't have someone to pick up leads. But to scale your business with consistent high quality leads, fill out the form at FatRank. The team will tell you if you're a good fit or not and give feedback.
Kasra Dash: I hope you like the strategies we went through for lead generation for a fencing company. There are lots of different types of fencing people might be searching for. Make sure you head over to FatRank.com and hopefully we can start generating more fencing leads.
Creators & Guests
Host
James Dooley is a UK entrepreneur.