How to Get More Fencing Leads in 2025

November 24, 2025 / 11:20 / E190

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What Does “How to Get More Fencing Leads in 2025” Talk About?

This episode of the James Dooley Podcast features James Dooley and Kasra Dash walking fencing contractors through a practical, step-by-step roadmap for generating consistent local enquiries in 2025. The conversation covers a wide range of marketing channels, beginning with Google Business Profile optimisation, including gathering five-star reviews, building citations, publishing posts and uploading photos. From there, the hosts discuss SEO-optimised service pages, pay-per-click advertising on Google and Bing, and Meta ads on Facebook and Instagram, explaining the differences between lead form campaigns and conversion campaigns and the importance of qualifying questions to improve lead quality.

“The last figure I saw was 16.1 percent for inbound compared with 1.4 percent for outbound. Outbound requires far more volume and far more staff.”
— Kasra Dash

Who Are the Guests on “How to Get More Fencing Leads in 2025”?

James Dooley is a digital marketing entrepreneur and founder of FatRank, a commission-based lead generation company that works with tradespeople and contractors across the UK. He has hands-on experience running SEO, PPC and social media campaigns for local businesses and is well known for sharing actionable marketing advice on his podcast and YouTube channel. His focus in this episode is helping fencing contractors identify the right marketing strategies and avoid costly mistakes.

Kasra Dash is a digital marketing specialist who works alongside James Dooley and brings deep expertise in SEO, paid advertising, and lead generation strategy. In this episode, Kasra provides data-driven insights on inbound versus outbound conversion rates, the critical importance of real-time lead response, and the emerging need for businesses to optimise their presence in AI-powered search engines like ChatGPT, Gemini, Claude and Grok. Together, the two hosts offer a well-rounded perspective that balances long-term organic strategies with faster paid approaches.

What Are the Key Takeaways From “How to Get More Fencing Leads in 2025”?

Here are the key points discussed in this episode:

Optimising your Google Business Profile by collecting five-star reviews, building citations, posting regularly and uploading photos is the single most important first step for generating local fencing leads.
Creating dedicated SEO-optimised service pages for each fencing service on your website not only helps those pages rank independently but also boosts the visibility of your Google Business Profile for relevant keywords.
Inbound lead generation consistently outperforms outbound, with conversion rates of 16.1 percent for inbound compared to just 1.4 percent for outbound, making strategies like SEO and PPC far more efficient than cold outreach.
Responding to enquiries within one minute rather than five minutes significantly increases conversion rates, with real-time lead response improving conversions by approximately 63 percent according to internal data shared by Kasra Dash.
Businesses must now optimise for AI-powered search engines such as ChatGPT, Gemini, Claude and Grok, as an increasing number of potential customers are using these tools to find local tradespeople rather than traditional search engines.

“It is extremely important. The last internal data we saw showed that responding to real time leads increases conversion rates by around 63 percent. Originally we thought responding within five minutes was good, but responding within one minute significantly increases conversions.”
— Kasra Dash

Is “How to Get More Fencing Leads in 2025” Worth Listening To?

This episode is a genuinely useful resource for any fencing contractor who wants to move beyond word-of-mouth and build a reliable pipeline of enquiries. James Dooley and Kasra Dash cover every major digital marketing channel in a clear, jargon-free way, explaining not just what to do but why each tactic works and where the common pitfalls lie. The discussion on click fraud and the need for strong negative keyword lists in PPC campaigns, for example, is the kind of insider knowledge that could save contractors significant amounts of money.

What sets this episode apart is the inclusion of hard data alongside practical advice. The statistics on inbound versus outbound conversion rates and the impact of responding to leads within one minute give listeners a concrete basis for prioritising their efforts. The hosts also introduce less commonly discussed topics like AI search optimisation and commission-based lead generation through FatRank, offering fresh perspectives that go beyond the standard marketing playbook. Whether a fencing contractor is just starting out or looking to scale an established business, this episode provides a clear and actionable framework to follow.

Who Should Listen to “How to Get More Fencing Leads in 2025”?

This episode is ideal for:

Fencing contractors and sole traders looking to generate a consistent flow of local enquiries through digital marketing
Small trade businesses in the UK exploring PPC, SEO and social media for the first time and wanting to understand which channels deliver the best return
Marketing managers or agency professionals working with local trade clients who want a structured overview of lead generation strategies for the contracting sector
Business owners curious about AI search optimisation and how tools like ChatGPT and Gemini are changing the way customers find local services

Where Can You Listen to James Dooley Podcast?

You can listen to James Dooley Podcast on all major podcast platforms:

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You can also subscribe using the RSS feed: https://feeds.transistor.fm/james-dooley-podcast

What Are Listeners Saying About This Episode?

★★★★★

“Really appreciated the breakdown between inbound and outbound leads. The stat about 16.1 percent versus 1.4 percent conversion rates was eye-opening and immediately changed how I am thinking about our marketing budget. Practical and straight to the point.”

— Marcus T.

★★★★★

“The tip about responding to enquiries within one minute rather than five was something I had never really thought about before. We have already changed how we handle incoming calls and messages on the back of this episode. Great content from James and Kasra.”

— Sarah L.

★★★★★

“I liked that they covered AI search alongside the usual SEO and PPC advice. The mention of ChatGPT and Gemini as platforms you need to show up on felt very relevant and forward-thinking. Most marketing podcasts are still ignoring this completely.”

— Daniel F.

A detailed breakdown from James Dooley and Kasra Dash on how fencing contractors can generate consistent local enquiries. They explain proven marketing strategies including Google Business Profile optimisation, SEO service pages, PPC lead generation, Meta ads, organic social media, AI search visibility and tradespeople platforms. They also compare inbound and outbound leads, explain the power of real time responses and outline how commission based lead generation works at FatRank. This is a practical roadmap for fencing contractors who want more high quality fencing leads.

Where to Listen to This Episode

How to Get More Fencing Leads in 2025 is available across all major podcast platforms. Choose your preferred platform below.

James Dooley: If you are a fencing contractor looking for more work and a consistent flow of enquiries, then this video is for you. Myself and Kasra have worked with a variety of fencing contractors across the UK, so we know exactly what works from a marketing point of view and what you should be avoiding as well. Step number one, what I would be looking to do to grow is a Google Business Profile. If you already have one, I would reach out to all of my existing clients and get as many five star reviews as possible. It is a great way for a Google Business Profile to generate more leads. You should also get citations, publish posts and upload photos. That is always step one for generating more local leads.

Kasra Dash: Step number two is to bolster your Google Business Profile with dedicated service pages. I would create SEO optimised pages on your website for each individual fencing service. Doing this helps those pages rank and also increases the chances of your Google Business Profile appearing for those keywords, which indirectly brings in more phone calls.

James Dooley: If you want more local leads, PPC lead generation is another option. This is pay per click within Google or Bing where you target bottom of the funnel keywords to generate enquiries. You must work with a good PPC agency because there is click fraud and you need a strong negative keyword list so you do not waste money on irrelevant searches such as jobs and careers. PPC can work well but in the wrong hands you can waste a lot of money.

Kasra Dash: You also have Meta ads on Facebook and Instagram. When someone is scrolling, they might see your ad. You can run lead form campaigns which keep the user on Facebook. These are easy to set up but the quality can be mixed unless you add qualifying questions. You can also run conversion ads that send people to your website to complete your contact form. Both options work depending on your goals.

James Dooley: Another way to grow local fencing leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram helps visibility. Reddit and Quora are also strong platforms if you answer questions. Organic social is a great long term way to generate leads.

Kasra Dash: Organic social is a volume game. You must upload consistently. It could be a daily or weekly schedule, such as committing to five videos per week. Consistency helps with algorithms on YouTube, Twitter and other platforms.

James Dooley: What are your thoughts on using AI agents with tools like n8n to automate and schedule posts on social media? A lot of companies want to leverage AI for generating more leads. Would you work with an AI consultant to set that up?

Kasra Dash: Businesses can set up AI agents that crop videos and autopublish to YouTube, Facebook and Twitter. But I would also focus on AI search. People are slowly starting to search using ChatGPT, Gemini, Claude and Grok. If your brand is not showing up in these AI engines, you will struggle to get enquiries from them. AI search is something every business now needs to optimise for.

James Dooley: If you want more business leads in the local area, you can also use tradespeople websites. Checkatrade, Bark, Builder Builder, TrustATrader and Rated People can all generate fencing leads. You must track KPIs such as cost per lead, cost per acquisition and ROI. We have comparison videos on the channel for all these platforms.

Kasra Dash: With lead generation companies, you must do your due diligence. Make sure the company has generated leads in your industry before. Have a strategy call with them to align KPIs and budgets. Check whether the leads are exclusive to you or shared, because many platforms like Bark and Checkatrade sell shared leads. That becomes a race to the bottom on price and it is one of the biggest complaints we hear from contractors.

James Dooley: If anyone wants more local leads, head to FatRank.com. We run a commission based lead generation service. You only pay a finder’s fee on converted jobs. There is no cost per lead. You pay nothing until the job is completed and you have been paid. Only then do you pay FatRank. Kasra, what are your thoughts on inbound versus outbound lead generation?

Kasra Dash: Inbound always performs better. The conversion rate of inbound leads turning into paying customers is much higher. The last figure I saw was 16.1 percent for inbound compared with 1.4 percent for outbound. Outbound requires far more volume and far more staff. People assume outbound leads are free, but email sending, time and sales labour all cost money.

James Dooley: Another question we get is about real time leads. Is it important for leads to come through instantly?

Kasra Dash: It is extremely important. The last internal data we saw showed that responding to real time leads increases conversion rates by around 63 percent. Originally we thought responding within five minutes was good, but responding within one minute significantly increases conversions.

James Dooley: Many businesses fall short because they are away or have no one to answer enquiries. This is something we look at when partnering with companies.

Kasra Dash: Anyone looking to scale and secure a consistent flow of high quality leads should fill out the form at FatRank. The team will tell you if you are the right fit and will also give feedback if you are not.

James Dooley: If you are a fencing contractor looking for more fencing leads, head over to FatRank.com and hopefully we can start generating more enquiries for your business.

Creators & Guests

Host

James Dooley

James Dooley is a UK entrepreneur.