How to Get More Brick and Stone Cleaning Leads in 2025

Kasra Dash: If you are a brick and stone cleaning company and you want a consistent flow of inquiries being generated for your business, this video is for you. Myself and James, we've dealt with a lot of brick and stone cleaning companies throughout the UK and we know exactly what works from a marketing strategy and also what doesn't work as well. And in this video, we're going to be breaking down every single marketing strategy, ones that you should avoid and also ones that you should double down on. So, James, take it away.

James Dooley: So step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for a Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

Kasra Dash: So step number two, this is kind of to bolster onto your actual Google Business Profile, is I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. Now the good thing is when you start doing that, it's also going to help first of all rank your actual SEO optimised page, but there's also more likeliness chance of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls as well.

James Dooley: Yeah, for sure. And if you are looking for more local leads, another option that you could be doing is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can try to generate you some more inquiries. The difficult part to this is you need to make certain you team up with a good pay per click agency because there is click fraud and there's also needing to build up a negative keyword list so it's not people applying for jobs like a careers kind of job. So PPC can work well but in the wrong hands you can waste a lot of money. But it's another way of generating local leads.

Kasra Dash: Yeah. And then after that you've also got meta ads as well. So like Facebook, Instagram, where the next time when somebody goes on Facebook, they might be scrolling, they might see your ad. Now there's a few different ways that you can set up Facebook ads. You've obviously got option A which is lead forms which is really easy to do. They don't even leave the Facebook platform. They never click onto your website. Now the issue with lead forms is that the quality might not be great, but you can obviously add more questions in to try and up that quality of the actual lead. Then you've also got conversion ads as well where they actually get sent through to your website and then they fill out the contact form to you or on your website as well. So you've got a couple different options there that you can do.

James Dooley: Yeah, for sure. And then another way to grow more local leads could be organic social media. So posting regularly on Facebook, on Twitter, on YouTube, on Pinterest, on Instagram. There's lots of different platforms out there that you can be trying to get on. Reddit's quite big nowadays. Quora's quite big. If people have got questions and you can answer it. So organic social media is another great way to be generating more local leads for your business.

Kasra Dash: With organic social media, I would say that it's more of a volume game. So you want to try and make certain that you're constantly uploading whether it's for example a daily schedule or a weekly schedule. You might say, "Okay, I want to try and upload five videos a week." And you should just try and stick to that, especially when it comes to algorithms like YouTube and Twitter and stuff.

James Dooley: Yeah, for sure. I mean, what's your thoughts on using any sort of AI agents if they can try to team up with someone using something like N8N to automate and schedule posts on social media? What's your thoughts on leveraging artificial intelligence? It's all the rage nowadays for trying to generate more leads. Would you try to team up with an AI consultant to set that up?

Kasra Dash: Yeah. So you can definitely go down that route where you're setting up AI agents to crop up some videos and autopublish to YouTube, Facebook, Twitter and stuff. But another thing that I would also be focusing on is AI search. A lot of people have started to move away from Google. Not everyone, because there's billions of people still using it every single day. But there are slowly people starting to search on engines such as ChatGPT, Gemini, Claude, Grok. And if your brand isn't actually showing up in any of those, you will have a little bit of an issue showing up and generating leads on those search engines as well. So that's another thing that I would be focusing on as a company.

James Dooley: Yeah. And also, if you're looking for more business leads in the local area, something else that I would definitely be looking to do is team up with some of the tradespeople websites. So you've got certain ones like Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these different platforms can generate you more local leads. What I would say is making certain you're tracking your KPIs to see what return on investment you're getting. You should be tracking not only the cost per lead but the cost per acquisition and how much that is getting you on a return on investment. But tradespeople websites like those platforms can work very well. I would say make certain you check out the links in the description because we do quite a lot of different videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank. So now obviously I've mentioned FatRank a few times Kasra. What's your thoughts on lead generation companies as opposed to tradespeople companies?

Kasra Dash: Yeah. So with lead generation companies, I would almost say that every single lead generation company, you want to try and do your due diligence. Make certain that if you are in a specific niche, that lead generation company has actually generated leads in that industry before. I would also maybe even have a strategy call with them and say, "Okay, this is my budget. This is how many leads I ideally want," etc. to make certain that your KPIs align with that lead generation company. You also want to make certain what type of leads they are. Are they exclusive leads? Are the leads only going through to yourself? Or are they shared leads? Which is what a lot of other lead generation tools and companies do like Bark and Checkatrade and stuff. Whenever myself and James have spoken to company owners that have used those services, that's one of their biggest pain points where they say, "Yeah, it's a shared lead and it's a rat race down to the bottom of who's the cheapest basically." So that's a couple of things I would be asking lead generation companies before partnering up with them.

James Dooley: Yeah, for sure. I mean, if anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission-based lead generation service. That means you only pay a finder's fee on converted jobs. You've nothing to pay on a pay-per-lead basis. You have nothing to pay until you get paid, until you convert that job on a pay-per-sale basis and you've completed the job and been paid. That's when you only have to pay FatRank.com. So head on over to FatRank.com to see whether you qualify. But I want to expand a little bit further. Right. So what is your thoughts on inbound lead generation versus outbound lead generation?

Kasra Dash: So I always prefer inbound. The conversion rate of not just getting the lead, but the lead actually converting into a paying customer, into money coming into your business bank account, is a lot higher. The last stat that I saw for that was something like 16.1 percent end up converting into a paying customer as opposed to 1.4 percent when it's an outbound lead.

James Dooley: Yeah, that's pretty crazy. That's like ten to twelve times more conversion.

Kasra Dash: Yeah. It's crazy how much more conversion that is. You need to do a lot of volume for outbound, whether it's cold calling or cold email or using LinkedIn Sales Navigator and stuff like that. And sometimes you just need a lot more staff to do it as well. People sometimes look at the cost going, "I want to generate free leads," and they think they're generating free leads, but there's still the cost of the email sending, still the cost of the sales team trying to convert them and stuff like that. So I completely agree that inbound leads are so much better than outbound leads. But what's your thoughts then on some people who want local leads and then they ask, "Are these real time leads?" Is real time leads very important to get so as soon as they inquire it comes through to you straight away?

James Dooley: Yeah, it's very important. The last stat that we saw internally was if you are able to get a real time lead, it converts 60 percent higher. I think it was 63 percent higher. And when we got the KPIs down, it was like trying to respond within under a minute. What we used to think was good was five minutes. But when people respond in under a minute, so the inquiry comes in, can you either ring them or email them back saying thanks a lot for the inquiry and then get more information. I'm not saying every company needs to respond in under a minute. There are certain things that we look at at FatRank when we're looking to partner up with businesses. That's one of the things a lot of businesses fall short on where they might be away for five days on holiday and they don't have somebody to pick up the leads and we're still providing the leads. So there's all these little different nuances that we look at when we are partnering up with companies. But the best thing I would recommend to anyone looking to scale their business and get a consistent flow of high quality leads is just fill out the form at FatRank. The team will tell you if you're the right fit or if you're not, and they'll also tell you why you're not the right fit and what you should do as your next steps. So I hope you like all the different lead generation strategies put in place there for a brick and stone cleaning company. If you are a brick and stone cleaning company and you are looking for more leads, make certain you head on over to FatRank.com, fill in the form and hopefully we can start generating you more inquiries and leads for your brick and stone cleaning company.