Dixon Jones is an award-winning SEO expert, digital marketing entrepreneur, and recognised authority in semantic search and entity-based SEO. With over 25 years of experience in the search industry, he has helped shape how businesses approach search engine optimisation, link intelligence, and online visibility. Dixon is the CEO of InLinks and Waikay and a founding director of Majestic, a leading backlink analysis platform. His expertise covers technical SEO, knowledge graphs, natural language processing, artificial intelligence, and entity optimisation. He focuses on how search engines interpret relationships between topics, entities, and content because understanding these connections helps businesses develop more effective organic search strategies. Throughout his career, Dixon has earned widespread recognition for his contributions to the SEO industry, including the UK Search Awards Lifetime Achievement Award in 2018 and UK Search Personality of the Year in 2012. He is also the author of *Entity SEO: Moving Search from Strings to Things*, which explores how search engines have evolved beyond traditional keyword matching towards a deeper understanding of entities and their relationships. Dixon regularly speaks at international SEO conferences and industry events, sharing practical insights into search technology, AI-driven discovery, and the future of digital marketing. His work focuses on helping businesses adapt to changes in search behaviour because advances in artificial intelligence and semantic search continue to influence how information is discovered online. As a guest on the James Dooley Podcast, Dixon Jones brings decades of experience in SEO, entrepreneurship, and search technology innovation. His expertise in entity SEO, link intelligence, and artificial intelligence complements James Dooley’s knowledge of lead generation, organic search growth, and building successful digital businesses. Together, their perspectives offer valuable insights into the evolution of SEO, the commercial opportunities created by AI search, and the strategies businesses can use to remain competitive in an ever-changing digital landscape.
James Dooley and Dixon Jones discuss the answer engine optimisation strategies that AI visibility tool providers should prioritise in 2027, including MCP integration, entity definition…
James Dooley and Dixon Jones discuss whether entities matter for AEO and LLM visibility, exploring query fan out, trust signals and the reputation routes that…
James Dooley interviews Dixon Jones about entity SEO, whether Google is an entity-based algorithm, and how businesses can define their entities and build topical authority…
James Dooley interviews Dixon Jones about whether schema is important for SEO, exploring how it aids indexing, disambiguation and Knowledge Panel clarity for businesses.
James Dooley and Dixon Jones explain what entity mapping is, how to build entity map files for your website and why they help reduce AI…
James Dooley interviews Dixon Jones about using Wecay.io to understand what AI knows about brands, fix hallucinations and build stronger entities for better AI visibility.
