The 5P’s of Google Business Profile SEO (James Dooley ft Mike Martin, Peter Jones & Paul Truscott) (James Dooley Interviews Paul Truscott)

James Dooley: The five Ps of Google Business Profile optimisation. Today I'm joined with Mike Martin. I'm joined with Peter Jones and I'm joined with Paul Truscott. So first and foremost, Mike, you're... You've got an outdated process of four Ps. Can you explain the four Ps of Google Business Profile optimisation, please?

Mike Martin: So Profile Completeness and Mirroring are one P. James has to stick in some stupid... I won't swear on your podcast... Word that makes no sense and nobody's ever gonna remember. So we've got Profile Completeness and Mirroring, which is your website... Sorry, your Google Business Profile is completely populated and then you mirror it across the web. Okay, website, citations, everywhere. Make sure it's mirrored everywhere and there's a tool inside the software to do that. Um, then you've got Pictures, Posts and Praise. So it's literally... And then times Consistency is a loop that keeps coming round. James has tried to improve a perfect concept and he's insisted in our new book that he improves it with this crazy word that no one's ever going to remember. Over to you, my friend.

James Dooley: Right. So, I've top-trumped the four Ps to being the five Ps because he's tried to, on one of them, put Profile Completeness, which I think is very important, by the way. I think making certain that you're looking at the profile, you're filling in all that information is very important. However, I don't think that filling in all the information on your Google Business Profile is the same work as then propagating that and mirroring and echoing that on the internet. So that doing the, the Yelp listing, doing the Yellow Pages, doing the Thomson Local, doing the Four Pages and having that consistency in the descriptions and that NAP listing being listed on other party... On third-party corroborative sources. That propagation of repeating what's on your profile, I would say is a different P. And that's where the five Ps come from. Peter, I'm going to throw you in the deep end and I don't want you to sit on the fence. Do you feel that filling in a profile of your Google Business Profile is the same as mirroring that across the internet? Yes or no? Come on, don't sit on the fence.

Peter Jones: It's not the same action, but the outcome... The outcome's the same. You, you are mirroring the same information across the web. You're echo... But is that the same? Is that... Would that... Would you say that's the same P? No, it's a different P.

James Dooley: Right. What are you saying? It's Profile Completeness and Mirroring. It's the same. It's the foundation. It's the foundation of, of what you do. And, like, these three have got a business. These guys run Mapimal together. So, they're going to stick up for each other. But go on.

[Laughter]

James Dooley: Keep it going. It's gonna gangbang where I'm getting over. I'm going to introduce the sixth P, which is pedantic. All right. And I, I get what essentially what Mike has said really does cover it, but what you're saying is propagation kind of just clarifies that when we mirror, we need to make sure we're mirroring far and wide, right? Not just on the website or not just... So, I get it. You're propagating what you're mirroring. So, it makes sense, but is it needed? I don't know. Um, what about prevalence? There's another P. Let's...

Paul Truscott: Wait. I've just thought of a way that James makes sense. Say again?

James Dooley: I've just thought of a way that your P makes sense with mirroring.

Paul Truscott: Profile Completeness and Mirroring means all of your website and existing citations mirror across the web. And then Propagation is creating new citations across the web that also mirror the existing. That's what I'm saying.

James Dooley: Yeah. So why do you explain it like that? I did. No, you didn't, did he, guys?

Paul Truscott: Because, because actually both of your, your business partners agreed with me, not you.

James Dooley: Well, the thing is he's trying... He's trying to take away the M, and I don't think you can because it is... Propagation isn't mirroring directly, but it's a different thing. But yeah, if you mirror everything and then propagate what you're mirroring. So that's... Understand... Still leaves us with an M that we don't know what to do with.

Paul Truscott: No, no. Profile Completeness. Forget the mirror. Like Profile Completeness underneath Propagation. When I'm saying you're mirroring, you're mirroring the information that's on your profile off your profile. You're not saying mirroring. You're deleting mirroring.

James Dooley: Yeah. No, I'm saying, but as underneath Propagation, right? Part of Propagation is go and getting this... The NAP listing consistently on the internet, on the web. So mirroring it, which is... Mirroring it, which is the propagation. You can't delete mirroring. If mirroring stays... No. Profile... You can't use the word... Propagation, Pics, Posts and Praise. Now, now for anyone who's listening to this, right, something that's very important. We're having a bit of banter here, right? We've launched Mapimal, which is a done-for-you service for Google Business Profiles. We've teamed up with Mike Martin. He's got an amazing Google Business Profile agency dashboard. It makes things very, very simple. I'm, I'm going to be honest, I didn't realise how important consistency and recency is. And having this infinite loop where you can go to your clients to say get the Pics, Posts and Praise consistently being updated was so important until I started recently doing multiple case studies in a lot of different markets. I'm like, wowzers. I was very old school in my methodology of NAP listing citations...

[Snorts]

James Dooley: ...getting reviews. I always knew reviews, like the Praise part of the P, I always knew that was important. And then I was trying to manipulate things with CTR and stuff like that. And I was doing things on a, on a black hat strategy and technique. My issue was long-term it never really... Long-term rankings stuck. It was always the CTR would, would be... It'd be like a roller coaster. Now having this consistency of what you've done, I'm just happy that I've been able to upgrade your GBP Loop framework, Mike.

[Laughter]

James Dooley: I think it's, it's nice to be able to upgrade. I might actually put a fifth step in when I do actually do the original re... Rewrite the original book. And I may actually... But, but Mirroring will stay because Profile Completeness and Mirroring is step one. Propagating new citations across the web that mirror the original is also step two.

Mike Martin: I agree with you because that's going to keep the footprint growing. Uh, king of AEO has to get his...

[Laughter]

Mike Martin: ...in there. Uh, and then Pictures, Posts and Praise times Consistency. And we're smashing it. And he's... Yeah. And I get the little love hearts there. See what the love hearts just did then, mate?

James Dooley: Yeah. I don't know how you did that. So this now... So I'm right. And there's no four Ps. There's five Ps for anyone. There's still an M. Mirroring is still important. It needs to stay. But I agree there's five Ps. Maybe Propagation does have a, a step as long as we can come up with a word that actually people will remember. Like humans, like a builder remembering propagation, he's going to be like, I, I just don't get it because I don't remember it. And I don't... For anyone, for anyone that wants to know more information about the GBP Loop framework, we have the four of us actually written a book about it. It comes out next week. Make sure you check out the GBP Loop Framework book review. There's a whole episode where we're talking about what different chapters are in there. But Mike, Paul, Peter, thank you very much.