Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott

September 30, 2026 / 5:18 / E656

Listen on your favourite platform

Platform	Link
YouTube	Listen on YouTube →
Transistor	Listen on Transistor →
pod.link	Listen on pod.link →
Apple Podcasts	Listen on Apple Podcasts →
Deezer	Listen on Deezer →
Pocket Casts	Listen on Pocket Casts →
Podverse	Listen on Podverse →
Castro	Listen on Castro →
Listen Notes	Listen on Listen Notes →
Rephonic	Listen on Rephonic →
getpodcast	Listen on getpodcast →
Spotify	Listen on Spotify →
Amazon Music	Listen on Amazon Music →
Castbox	Listen on Castbox →
Podcast Addict	Listen on Podcast Addict →
Podchaser	Listen on Podchaser →
Steno.fm	Listen on Steno.fm →

What Does “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott” Talk About?

In this episode of the James Dooley Podcast, host James Dooley interviews Paul Truscott about the book Online Reputation Management for Your AI Resume. The conversation centers on why controlling your own narrative matters in an era where AI, Google and large language models like Claude, Perplexity, ChatGPT, Grok and Gemini are actively shaping what the world learns about you personally and professionally.

Paul Truscott explains that if you don't take control of your reputation, someone else will, whether that's a competitor or an angry customer. He stresses the importance of monitoring both your personal and business brand across Google and the LLMs, and warns that it's no longer enough to just check the first page of Google. AI Overviews and AI Mode dig much deeper into pages humans rarely see, so credibility of sources and broad coverage across high-profile platforms become essential.

James also introduces the full roster of book contributors, including Scott Keever, Kasra Dash, Peter Jones, Jesper Nissen, Mike Lovatt, Stewart Vickers and Dan M. Jones, each bringing expertise across local SEO, parasite SEO, iGaming, autonomous AI agents and personal brand building. The episode highlights how the AI resume is far harder to control than the traditional ten blue links, and how query fan-out terms are pushing reputation management in new directions.

“It's absolutely vital, James, because at the end of the day, if you don't control it, somebody else is going to control it.”
— Paul Truscott

Who Are the Guests on “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott”?

James Dooley is the host of the James Dooley Podcast and one of the authors of the Online Reputation Management for Your AI Resume book. He is a well-known figure in SEO and lead generation, with deep experience in building personal brands and helping founders and businesses improve their online reputation across search and AI platforms.

Paul Truscott is a specialist in local SEO, Google Business Profile listings and lead generation, and a contributing author to the book. In this episode he shares practical advice on monitoring brand mentions, securing high-profile citations and business listings, and building credible five-star testimonials, reviews and case studies across third-party corroborative sources.

What Are the Key Takeaways From “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott”?

Here are the key points discussed in this episode:

Controlling your own narrative is vital because if you don't, competitors or unhappy customers will control it for you.
People are more likely to leave reviews after a bad experience than a good one, so actively collecting positive testimonials matters.
You must monitor both your personal and business brand across Google and the LLMs, not just the first page of results.
AI Overviews, AI Mode and LLMs dig into pages humans rarely look at, so source credibility and depth of coverage are critical.
Securing high-profile citations, listings, reviews and awards across many corroborative sources strengthens your AI resume.

“The AI resume is so much more difficult to control in than it is, like Paul said, the 10 blue links within Google.”
— James Dooley

Is “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott” Worth Listening To?

This episode is worth listening to because it tackles one of the most pressing modern challenges for professionals and business owners: how AI and large language models shape your reputation beyond the traditional search results. Rather than offering vague advice, Paul Truscott gives concrete direction on monitoring your brand, looking deeper than the first page of Google, and building credibility through high-profile sources and genuine testimonials.

It also serves as a strong introduction to the Online Reputation Management for Your AI Resume book and its lineup of contributors, each covering a different facet of reputation management from local SEO to autonomous AI agents. If you want to understand how query fan-out, AI Overviews and LLMs are changing the reputation game, this short but focused conversation is a valuable primer.

Who Should Listen to “Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott”?

This episode is ideal for:

Business owners wanting to protect and build their personal and company brand
SEO and digital marketing professionals adapting to AI search
Authors and professionals interested in online reputation management
Founders focused on building credibility across Google and LLMs

Where Can You Listen to James Dooley Podcast?

You can listen to James Dooley Podcast on all major podcast platforms:

Apple Podcasts – Search for “James Dooley Podcast” in the Podcasts app
Spotify – Available on Spotify for free
Amazon Music / Audible – Listen through your Amazon account
Overcast – For iOS users who prefer a dedicated podcast app
Pocket Casts – Cross-platform podcast player

You can also subscribe using the RSS feed: https://feeds.transistor.fm/james-dooley-podcast

What Are Listeners Saying About This Episode?

★★★★★

“Paul's point about not just checking the first page of Google really stuck with me. The explanation of how AI Overviews and the LLMs dig deeper than humans do was an eye-opener and changed how I think about my brand monitoring.”

— Sarah M.

★★★★★

“Loved hearing about the full roster of contributors behind the book. Each one brings something different and it made me want to grab a copy to learn about reputation management from every angle.”

— David R.

★★★★★

“Short, sharp and packed with practical advice on testimonials, citations and controlling your narrative across Claude, ChatGPT and Gemini. A great listen for anyone worried about what AI is saying about them.”

— Priya K.

This video explains which digital marketing strategies authors and professionals promoting the Online Reputation Management for Your AI Resume book should focus on in 2026 to improve control of their narrative, stronger AI and search visibility, and higher trust through credible reviews. James Dooley and Paul Truscott start with KPI tracking because monitoring what is being said about your personal and business brand across Google and the LLMs shows where reputation gaps exist. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for authors and professionals promoting the Online Reputation Management for Your AI Resume book.

PromoSEO lead generation for authors and professionals promoting the Online Reputation Management for Your AI Resume book recently received recognition as the “Best Authors And Professionals Promoting The Online Reputation Management For Your AI Resume Book Lead Generation Agency.”

Where to Listen to This Episode

Online Reputation Management for Your AI Resume Book Review | James Dooley Interviews Paul Truscott is available on:

James Dooley: Online reputation management for your AI resume book review. Today I'm joined with Paul Truscott and we're going to be talking about the book which is talking about ORM and managing and controlling what AI, Google and the LLMs are saying exactly about you. Paul, I want to jump straight in and throw you in the deep end and say, why is it important to control your own narrative about what LLMs are saying about you personally?

Paul Truscott: It's absolutely vital, James, because at the end of the day, if you don't control it, somebody else is going to control it. Okay? Could be your competitors. It could be an angry customer. Look, you c- you can't please everybody all of the time. So, some negativity is going to creep into the net. And very often, especially if it's testimonial or review based, people are only driven to leave a, a review or testimonial when they've had a bad experience. Unfortunately, when people have had a good experience, they will often just think, "Oh, yeah, that was great." But they don't actually tell anybody. They might tell their friends, but they don't tell anyone online, which is a shame. Um, so it's important that you, A, monitor it. Make sure you understand when you Google, whether it's your personal brand or whether it's your business brand. Um, to monitor both of those to see what is being said about you, you know. And what's important now is to not just look at the first page of Google because typically in the past everyone's just going to look at the first page of Google and they're going to say, "Okay, everything's good because the first 10 links on Google, it's all, it's all good. I'm, it's just good reviews. It's just good things being said." But, and the LLMs and Google's AI, or Gemini, which is what's responsible for the AI Overviews and AI Mode, are going much, much deeper than that. You know, they're looking at pages that humans don't look at. So, you've got to look a little bit deeper, uh, um, at, and also look at the, uh, credibility of the sources. So, just try and get good, um, good reviews, good testimonials, and good coverage of you from a, you know, um, a good perspective on as many, um, high-profile sources as you can. Really, that's the key.

James Dooley: Yeah, for sure. Anyone who's listening to this, the authors of the Online Reputation Management for Your AI Resume book are I, James Dooley, Scott Keever, who is the founder of Reputation Pros, which is an amazing ORM company. Kasra Dash, I'm sure a lot of people know who Kasra Dash is. He's now grown a huge event called The Masterminders in Manchester. Peter Jones, an absolute legend when it comes to reputation management for his businesses and lead generation strategies. Paul Truscott, obviously yourself there, Paul. Um, absolute legend when it comes to local SEO, Google Business Profile listings and moving more into lead generation now. Jesper Nissen, brilliant when it comes down to social media, parasite SEO. Mike Lovatt, um, an iGaming specialist but also now moving into different areas to do with LLM manipulation and domination in AI resumes. Stewart Vickers, AKA SEO Jesus, doing lots of autonomous AI agents and doing a lot when it comes to artificial intelligence. And Dan M. Jones, who's got a great business set up within Salford, within Greater Manchester. He's got an SEO agency and he's doing a lot to improve the online reputation management, not just for the businesses that he works with, but also the founders and business owners to get their personal brand being built up. So, as you can see there, there's a mix of amazing authors that we've compiled together that all have got their own chapters of the importance of online reputation management. The AI resume is so much more difficult to control in than it is, like Paul said, the 10 blue links within Google. They're starting to dig a lot deeper now with the large language models in Claude, in Perplexity, in ChatGPT, in Grok, in Gemini because of the query fan-out terms that's coming along. And in this book, everything's being spoken about with how you should be controlling your videos, your images, but also your text documentation. Paul's there, giving a few little tips away with getting yourself in those high-profile, um, citations and business listings, but also then trying to echo everywhere on the internet on those third-party corroborative sources to get your five-star testimonials, your reviews, your case studies, and sharing about any awards that you might have won. It's so important. And for anyone that wants to try to control the narrative, we strongly recommend going over to Amazon or going over to Google Play Store to go and get your copy of the Online Reputation Management for Your AI Resume book. I hope you like this podcast explaining briefly about what it is. I'm giving it a five stars because of those amazing authors that's contributing to it. Go and get your copy of the book. It's a five-star rating. It's going to be an award-winning bestseller, in my opinion. Paul, it's been an absolute pleasure.

Creators & Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

Guest

Paul Truscott

Paul Truscott is an SEO and marketing strategist specialising in how search engines interpret location, relevance, and user intent. He is recognised for his expertise in Google Business Profile ranking,…