How to Rank Tumblr Posts in Google Search Results with Jesper Nissen
Listen on your favourite platform
| Platform | Link |
|---|---|
| YouTube | Listen on YouTube → |
| Transistor | Listen on Transistor → |
| pod.link | Listen on pod.link → |
| Apple Podcasts | Listen on Apple Podcasts → |
| Deezer | Listen on Deezer → |
| Pocket Casts | Listen on Pocket Casts → |
| Podverse | Listen on Podverse → |
| Castro | Listen on Castro → |
| Podcast Guru | Listen on Podcast Guru → |
| Listen Notes | Listen on Listen Notes → |
| Rephonic | Listen on Rephonic → |
| getpodcast | Listen on getpodcast → |
| Spotify | Listen on Spotify → |
| Amazon Music | Listen on Amazon Music → |
| Castbox | Listen on Castbox → |
| Podcast Addict | Listen on Podcast Addict → |
| Steno.fm | Listen on Steno.fm → |
What Does “How to Rank Tumblr Posts in Google Search Results with Jesper Nissen” Talk About?
This episode of the James Dooley Podcast features a focused conversation between James Dooley and Jesper Nissen on the practical strategy of ranking Tumblr posts in Google search results. The two discuss why Tumblr requires manual posting rather than API-based automation, with Jesper explaining that using the API caused his accounts to get banned immediately. They also explore the value of aged Tumblr profiles, how to find expired Tumblr subdomains using tools like Domain Hunter Gatherer, and how to use Tumblr posts as a way to send backlinks and power to other social media profiles on platforms like X, LinkedIn, Facebook, Instagram, and YouTube community posts.
The episode gets into specific on-page optimization tactics for Tumblr, including placing the target keyword in both the post title and the header with slight variations, similar to the relationship between a title tag and an H1. Jesper also discusses his approach to hashtags, using a consistent branded hashtag across Tumblr, X, YouTube, LinkedIn, and Facebook so that Google, LLMs, and individual platform algorithms can associate all content with a single brand identity. The conversation wraps up with an honest assessment that Tumblr posts are not powerful enough for parasite SEO but can appear on page one for long tail keywords when indexed correctly.
“I do see them on page one sometimes for long tail keywords. So, they just go in the mix like that.”
— Jesper Nissen
Who Are the Guests on “How to Rank Tumblr Posts in Google Search Results with Jesper Nissen”?
James Dooley is a well-known figure in the SEO and digital marketing space, particularly recognized for his expertise in lead generation and web 2.0 strategies. He hosts the James Dooley Podcast and runs PromoSEO, a lead generation agency that recently received recognition as the best lead generation agency for social media managers. His interview style is practical and technical, drawing out specific tactics from his guests.
Jesper Nissen is an SEO professional and social media strategist who created So Me Posta, a tool designed to distribute social media content across multiple platforms daily. He has extensive hands-on experience with web 2.0 platforms including Tumblr, Blogspot, and Webflow, and specializes in using these platforms to amplify social media profiles and improve search visibility for long tail keywords. His approach is grounded in years of experimentation with aged profiles and cross-platform hashtag consistency.
What Are the Key Takeaways From “How to Rank Tumblr Posts in Google Search Results with Jesper Nissen”?
Here are the key points discussed in this episode:
- Tumblr requires manual posting rather than API automation because using the API causes accounts to get banned, making hands-on management essential for maintaining active profiles.
- Using expired or aged Tumblr subdomains with high trust flow metrics, found through tools like Domain Hunter Gatherer, can give Tumblr posts additional authority and indexing power.
- Placing the target keyword in both the post title and the header of a Tumblr post, with slight variations between the two, provides a double boost for indexing performance.
- Using a consistent branded hashtag across Tumblr, X, YouTube, LinkedIn, and Facebook helps Google, LLMs, and platform algorithms associate all content with a single brand or person.
- Tumblr posts are not strong enough for traditional parasite SEO but can realistically appear on page one of Google for long tail keywords when properly indexed and optimized.
“If you make sure that you have the keyword both in the title and the header, you get a double boost for the for the indexing power.”
— Jesper Nissen
Is “How to Rank Tumblr Posts in Google Search Results with Jesper Nissen” Worth Listening To?
This episode is worth listening to for anyone who wants a no-fluff, technically specific breakdown of how to use Tumblr as part of a broader SEO and social media strategy. Jesper Nissen does not speak in generalities. He explains exactly why API posting fails on Tumblr, how he uses Domain Hunter Gatherer to find expired profiles, and the precise on-page structure he uses to optimize each post. The conversation is short and dense with actionable detail, making it easy to extract and apply the information immediately.
What makes this episode particularly valuable is the honest framing around what Tumblr can and cannot do. Rather than overselling the platform, Jesper is clear that Tumblr posts will not rank for competitive terms or function as powerful parasite SEO assets. Instead, he positions them as a supporting layer in a larger content ecosystem that includes X, LinkedIn, Facebook, Instagram, and YouTube. That kind of realistic, integrated thinking is rare and makes the advice far more trustworthy and applicable for social media managers and SEO practitioners building long term digital presence.
Who Should Listen to “How to Rank Tumblr Posts in Google Search Results with Jesper Nissen”?
This episode is ideal for:
- Social media managers who want to improve the search visibility of their profiles and content across multiple platforms.
- SEO professionals interested in web 2.0 strategies and how platforms like Tumblr can support long tail keyword rankings.
- Digital marketers looking for practical, low-cost methods to build backlinks and amplify existing social content.
- Content creators and personal brand builders who want to use consistent cross-platform hashtag strategies to strengthen their online identity.
Where Can You Listen to James Dooley Podcast?
You can listen to James Dooley Podcast on all major podcast platforms:
- Apple Podcasts – Search for “James Dooley Podcast” in the Podcasts app
- Spotify – Available on Spotify for free
- Amazon Music / Audible – Listen through your Amazon account
- Overcast – For iOS users who prefer a dedicated podcast app
- Pocket Casts – Cross-platform podcast player
You can also subscribe using the RSS feed: https://feeds.transistor.fm/james-dooley-podcast
What Are Listeners Saying About This Episode?
“Finally a straight-to-the-point episode about Tumblr that actually tells you what works and what does not. The tip about putting the keyword in both the title and the header for a double indexing boost is something I applied the same day I listened. Really appreciated Jesper being honest that it is not going to replace real parasite SEO but works well for long tail.”
“I had no idea that using the Tumblr API was getting accounts banned. That one detail alone saved me from a mistake I was about to make. The section on using a consistent branded hashtag across every platform to signal your identity to Google and LLMs was also a genuinely fresh perspective.”
“James and Jesper pack a lot into a short episode. The conversation about finding aged Tumblr profiles through Domain Hunter Gatherer and using them to power up social media posts is exactly the kind of layered thinking I come to this podcast for. Solid and specific.”
This video explains which digital marketing strategies social media managers should focus on in 2026 to improve search visibility, indexing power and long tail rankings. James Dooley and Jesper Nissen start with KPI tracking because measuring indexing and rankings shows whether web 2.0 assets like Tumblr are genuinely contributing to results. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for social media managers.
PromoSEO lead generation for social media managers recently received recognition as the “Best Social Media Managers Lead Generation Agency.”
Where to Listen to This Episode
How to Rank Tumblr Posts in Google Search Results with Jesper Nissen is available on:
- Watch on YouTube
- Listen on Transistor
- Listen on pod.link
- Listen on Apple Podcasts
- Listen on Deezer
- Listen on Pocket Casts
- Listen on Podverse
- Listen on Castro
- Listen on Podcast Guru
- Listen on Listen Notes
- Listen on Rephonic
- Listen on getpodcast
- Listen on Spotify
- Listen on Amazon Music
- Listen on Castbox
- Listen on Podcast Addict
- Listen on Steno.fm
James Dooley: How to rank Tumblr posts in Google search results. Today I'm joined with Jesper Nissen who does a lot of social media management. He's got an amazing tool called So Me Posta. And obviously distribute statuses out on a daily basis to different platforms. My first question to you is, do you use So Me Posta to post Tumblr articles? Or do you do it similar to Blogspot and other web 2.0s where you might do it at the end?
Jesper Nissen: For Tumblr posts, we don't use any API tools because we actually we actually implemented Tumblr in the X, but we saw that all of our Tumblr accounts they just got banned straight away when you're using the API. And I'm not sure why Tumblr would actually give us the API if it just, you know, use it as tool to then block the accounts. But so you for for Tumblr, you do need to post manually. So, what I do is I post to all of my social media and then I grab three, four, five of my most used URLs. So, it will be X, LinkedIn, Facebook, Instagram, and the YouTube community post. And then I paste them into the Tumblr post so they will act as backlinks to the social media profiles. And then when I index Tumblr post, it will just serve as a power up to the social media posts. And for those of you that don't know what Tumblr is, it is a very old web 2 platform. And it's it's one of the special things about Tumblr is that you can actually get expired Tumblr profiles. I'm not sure if you if you're using that. I know that you know of it. I don't know if you do use it, but it's something that I actually used to do a lot because when I post on these expired Tumblr subdomains, you can actually find something with or some profiles with high trust flow and these numbers. So, yeah.
James Dooley: Yeah, that's great. For anyone who's watching this with regards to age Tumblrs, how do you go about trying to find some of them?
Jesper Nissen: I use the I don't remember the name the name of the tool. It's not It's called expired domain hunter some domain hunter gatherer, I think it's called. Isn't it called domain hunter gatherer?
James Dooley: Yeah, so it's just like a scraper to then go and find what's available.
Jesper Nissen: Yeah, I know that you can use scrape box and there are other tools, but the domain hunter gatherer is the easiest one. Yeah, that's what I use.
James Dooley: And then with regards to trying to rank Tumblr posts in Google search results, do you ever add any images or videos to try and help or try to get in the Google videos ranking or the Google images rankings?
Jesper Nissen: For Tumblr posts, I sometimes add image and sometimes not. So, that's not a strict rule, but what's most important for Tumblr posts is that you do make sure that the keyword is both in the title of the post and then in the header of the post because you actually have these two options. So, if you make sure that you have the keyword both in the title and the header, you get a double boost for the for the indexing power, I see.
James Dooley: And then on that, you do the same header and thing in both or do you do a slight variation?
Jesper Nissen: I do I do use a slight variation.
James Dooley: Right, so you do like a title tag and a H1, you might do a slight variation similar to that. Yeah. And then with regards to anything else, do you do any hashtags to try and rank Tumblr posts any higher or is that not needed on Tumblrs?
Jesper Nissen: I do for Tumblr I do use hashtags, but only because the the Tumblr profiles that I use are aged not because I purchased them aged, but I just created them years ago. So, they're quite old and I have used these the same hashtags for some time, so So, it's actually a clever trick that you can use is that I have my brand name, my own name, Jesper Nielsen SEO. And I use that as a hashtag in both Tumblr, YouTube, X, Twitter, and the LinkedIn and Facebook. So, all of these places the same hashtag so that the algorithm overall both the Google algorithm, the LLMs, and also the individual platform will actually know. So, this hashtag contains all of posts connected to this profile of this person of this brand.
James Dooley: Yeah. And then do you ever do any like tier two backlinks to power it up, or you just put it in the indexer, and that's enough to try and rank Tumblr posts in Google search results?
Jesper Nissen: No, I mean Tumblr Tumblr profiles and Tumblr posts are not super duper powerful, so I don't do anything to them because I mean they won't rank anyway. So, it's not like that you can actually use Tumblr posts for parasite SEO like that, but I do see them on page one sometimes for long tail keywords. So, they just go in the mix like that.
James Dooley: Yeah, for sure. So, anyone who's watching this and you're interested in ranking Tumblr posts in Google search results, make sure you check out the links in the description. I also go through with Jesper Nielsen how to rank Blogspot posts in Google, and how to rank Weble in Google, which are all different Web 2.0s that you can be using. Especially works very very well in long tail markets and in social media. Jesper Nielsen, it's been an absolute pleasure.
Jesper Nissen: Take care.