How to Rank Ghost.io Posts in Google Search Results with Jesper Nissen
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What Does “How to Rank Ghost.io Posts in Google Search Results with Jesper Nissen” Talk About?
This episode of the James Dooley Podcast dives into how digital marketers can use Ghost.io as a powerful Web 2.0 property to rank content in Google search results. James Dooley sits down with Jesper Nissen, who has been actively testing and ranking Ghost.io articles across a wide range of keywords. They discuss why Ghost.io stands out from other blogging platforms like Blogspot, WordPress, and Tumblr, and how its paid subscription model keeps spam at bay while boosting the platform's overall domain authority and trustworthiness in Google's eyes.
The conversation covers practical tactics including how to write unique, slightly longer articles on Ghost.io to achieve near-instant indexing, sometimes within two minutes. Jesper explains the image SEO advantage Ghost.io offers through its featured image functionality, which can rank in Google image search for the same keyword used as the article title. They also explore how Ghost.io integrates with the So Me Poster tool via API, allowing for efficient multi-platform posting workflows. The episode wraps up with advice on account management, including how agencies handling multiple clients in the same niche can consolidate posts under a single Ghost.io account to maximize efficiency.
“Ghost is outranking all of the other guys, all of the Weebly, the WordPress, the Blogspots, the YouTube community posts. It's outranking all of them with the exception being LinkedIn, Facebook, and X.”
— Jesper Nissen
Who Are the Guests on “How to Rank Ghost.io Posts in Google Search Results with Jesper Nissen”?
James Dooley is a well-known SEO entrepreneur and lead generation specialist, widely recognized for his work in digital marketing, particularly around building and ranking digital assets. He runs PromoSEO, a lead generation agency for digital marketing agencies, and hosts this podcast where he shares tactical insights on SEO strategies, Web 2.0 properties, and online visibility.
Jesper Nissen is a digital marketing practitioner with deep hands-on experience testing and ranking content across multiple Web 2.0 platforms and social media profiles. He is known for his experimental approach to parasite SEO and platform-based ranking strategies, and he is the creator of the So Me Poster tool, which automates posting across social media and platforms like Ghost.io via API integration.
What Are the Key Takeaways From “How to Rank Ghost.io Posts in Google Search Results with Jesper Nissen”?
Here are the key points discussed in this episode:
- Ghost.io consistently outranks other Web 2.0 platforms such as WordPress, Blogspot, and Weebly for long-tail and local SEO keywords, making it the top choice among free and paid blogging platforms.
- The paid subscription model of Ghost.io, starting at around fourteen to fifteen dollars per month, filters out spam content and contributes to the platform's higher authority and better search rankings.
- Unique articles posted on Ghost.io can index in as little as two minutes, especially when combined with an indexing service like Prime Indexer for URLs you specifically want to rank.
- Ghost.io's featured image functionality provides an additional image SEO benefit, as the uploaded image can rank in Google image search for the keyword used as the article title.
- A two-step posting strategy works well, where you first post to social media platforms like Facebook, LinkedIn, and X, then publish a unique Ghost.io article linking back to those posts to act as a tier-two backlink.
“If I have a keyword that I desperately want to go after and rank for, then yes, I would post step one to the social media platforms like Facebook, LinkedIn, X, and all of these guys. And then I would grab the URLs, write a unique and slightly longer article on Ghost and insert the URLs as backlinks.”
— Jesper Nissen
Is “How to Rank Ghost.io Posts in Google Search Results with Jesper Nissen” Worth Listening To?
This episode is a concise, no-fluff breakdown of a real-world SEO workflow that is actively producing results. Jesper Nissen shares specific details drawn from his own testing, including indexing speeds, posting frequencies of one to three times per day, and how to structure a tiered backlink strategy using Ghost.io in combination with social media platforms. These are not theoretical recommendations but observations from ongoing experiments across different keyword types.
What makes this episode particularly valuable is the practical guidance on tools and account management. Jesper explains exactly which Ghost.io subscription level is needed to access the API for So Me Poster, and he offers smart advice for agencies managing multiple clients in the same vertical, recommending they consolidate content under one Ghost.io account by niche rather than paying for multiple accounts. For anyone running an SEO agency or managing lead generation campaigns, this episode offers immediately actionable steps that can be implemented the same day.
Who Should Listen to “How to Rank Ghost.io Posts in Google Search Results with Jesper Nissen”?
This episode is ideal for:
- SEO professionals and agency owners looking to expand their Web 2.0 ranking strategies with a high-performing paid platform
- Digital marketers interested in parasite SEO tactics and tiered backlinking approaches using social media and blogging platforms
- Lead generation specialists who want to diversify their content distribution and improve indexing speeds for client campaigns
- Content marketers and local SEO practitioners seeking an edge in ranking long-tail and geo-targeted keywords more efficiently
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You can also subscribe using the RSS feed: https://feeds.transistor.fm/james-dooley-podcast
What Are Listeners Saying About This Episode?
“Jesper's breakdown of why Ghost.io indexes so fast was eye-opening. The tip about the featured image ranking in Google image search for your target keyword alone made this episode worth my time. Already set up an account and seeing results.”
“I had never considered using Ghost.io for tiered backlinking, but the two-step strategy Jesper describes, posting to social first and then linking from a Ghost article, makes a lot of sense. Short episode but packed with actionable detail.”
“Really appreciated the honest comparison between Ghost.io and platforms like Blogspot and WordPress. Knowing that Ghost outranks all of them except LinkedIn, Facebook, and X gives me a clear content priority list for my agency clients.”
This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve search rankings, faster indexing and stronger lead generation. James Dooley and Jesper Nissen start with KPI tracking because measuring which URLs actually rank helps agencies decide where to invest indexing time and effort. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital marketing agencies.
PromoSEO lead generation for digital marketing agencies recently received recognition as the “Best Digital Marketing Agencies Lead Generation Agency.”
Where to Listen to This Episode
How to Rank Ghost.io Posts in Google Search Results with Jesper Nissen is available on:
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James Dooley: How to rank ghost.io articles in Google search results. Today I'm joined with Jesper Nissen who uses ghost.io a lot. I see him ranking it left, right, and center throughout Google search results. So, we're going to jump straight in. Jesper, how important in your stack is ghost.io?
Jesper Nissen: Ghost.io is the most important property of all right after the most important social media profiles, of course. So, it's ghost.io is a I just discovered it a couple of months ago, but it's a blogging platform similar to Substack, I would say. Similar to Substack for those of you that know that. So, Ghost is uh special because uh it's one of the only platforms that I use that it's actually paid, so it's not free, so that's just something to consider. But, I think that actually also explains the power of the Ghost platform because if you remember some months ago uh the uh uh what was the name of the platform that we launched that it we couldn't rank instantly?
James Dooley: Big. Big.
Jesper Nissen: Yeah, the that platform. That launched a couple of months ago, and I also used it for parasite issue because it was just ranking instantly. The problem with the the strategy that they had was that it was just actually free. And everybody could post about everything, and they did have they didn't have any filters or any moderators or anything. They just then they added that, but then they had the they then they had to close. But, Ghost is managing that by having paid subscriptions. I think that the cheapest is $14 or $15 per month or something like that. And I have the 39 the the next level in order to get the API for for Me Poster and I think that strategy is brilliant because what that means is that you're keeping all of the spam bros away. All of the guys that want to post for free, they want the parasite power. They're all gone now because it's paid. And I mean $15 is nothing. And when you're looking at when I'm making my experiments on these long-tail keywords and the the the local SEO keywords, I'm seeing that Ghost is outranking all of the other guys, all of the Weebly, the WordPress, the Blogspots, the YouTube community posts. It's outranking all of them with the exception with the only exception being LinkedIn, Facebook, and X. And I'm making
James Dooley: Are you doing anything different on ghost.io to the others? Like are longer articles or anything like
Jesper Nissen: I am using a slightly longer and more unique variant of Ghost because I do see that and I'm actually taking care to do that specifically on Ghost because I do see that if I make a unique article on Ghost, it will index extremely fast within 2 minutes and it will also rank. And I also use a unique image on Ghost because Ghost is special in the with regards to image SEO. Because when you upload upload an article to Ghost, you can add this featured image and this featured image will actually rank in image search for the for the same keyword that you that you use as the title in the in the article, the Ghost article. So, this is just I think this is just super that I discovered this because just super super awesome tool that we have now with Ghost.
James Dooley: And And did you say that this is integrated into So Me Poster?
Jesper Nissen: It is integrated into So Me Poster and it is the the way that they handle their API is that you cannot get the API key for the cheapest subscription level they have. So, they have three or four levels, something like that. So, it's the second cheapest that you need to get, but it is integrated into Social Poster. So, that just makes it super easy.
James Dooley: And if it is so good, how many times do you post this? Once a day or do you might sometimes do you post twice or even three
Jesper Nissen: I post one, two, three times per day. Yeah, but it's not all the URLs I send to the indexing service. I only take the time to copy the URL and send it to Prime Indexer for something that I actually want to rank for. So, yeah.
James Dooley: Yeah. And then with regards to some of the Web 2.0 properties like Blogspot and WordPress and Tumblr, you're using that as a tier two platform to power up your social media platforms. Is it a slightly different strategy then or do you still on the ghost.io, would you still link up to the social platforms or not?
Jesper Nissen: It again, like the other Web 2.0 properties, it depends on on the use case. If I have a keyword that I desperately want to go after and rank for, then yes, I would do what you just said. I would post in two steps. I would post step one, post to the social media platforms like uh Facebook, LinkedIn, X, and all of these guys. And then I would grab the URLs, write a unique and slightly longer article on Ghost and insert the URLs as backlinks. Because when this indexes, it will then act as a tier two backlink to all the social media posts.
James Dooley: Yeah, for sure. So, would you say with regards to ghost.io, if someone was only going to choose one Web 2.0 property, would you have ghost.io as being top? I know it's premium and you don't need to pay. You'd have that being the number one.
Jesper Nissen: Totally number one. Totally number one. And people ask me, "Well, well, what if I have more than one brand? Well, in the case of myself, I can only say that I don't want to pay uh, you know, extra money for anything. So, what I would do, I would recommend you that if you're doing roofing and you're managing different clients, I would say, sign up for Ghost for one account that handles all of the roofing roofing posts, something like that. So, you can collect and gather all of the same same posts same type of posts into the same platform.
James Dooley: Yeah, so someone like me, instead of having like a James do like ghost.io and a fat rank pro ghost.io and a pro SEO ghost.io, I could just do one for lead generation.
Jesper Nissen: Yeah.
James Dooley: And then post all the different ones on there cuz all three platforms generally are doing lead generation services.
Jesper Nissen: Yeah.
James Dooley: That's legendary. Well, Jesper, it's been an absolute pleasure and hope you like the episode on how to rank ghost.io posts in Google search results. Make sure you check out the link in the description. There's a lot of other web 2.0 properties, but also how Jesper is ranking all different social media platforms and being able to post out on these using his Social Media Poster tool. Jesper, it's been an absolute pleasure.
Jesper Nissen: Take care.