How to grow a videography business? | Videography Business Lead Generation

Kasra Dash: so I am joined with James now the question today is if I have a videography business and I wanted to grow it and get consistent flow of inquiries how would you do it what would you recommend

James Dooley: so first and foremost same video if I'm looking to go a videography business and I'm looking at video specifically the main two platforms to start with I'd been wanting to make sure I'm regularly uploading to is Vimeo and YouTube I don't want to try and make certain that I'm ranking all videos or what done in YouTube um I'd also be wanting to make certain if the clients are low then at the end of any videos that I create it'll say like video was created by promo pixer or video was created by James Dy videos yeah and I'd want to try because then obviously anyone who's watching that video who really likes it like oh I want I want one of them it looks really professional so that's one way that I'd be looking to try to um get the name out there for a videographer company then I throw it back at you like you you've got the two main ways of growing a business which is SEO organic rankings in Google and you've got PPC paperclick to pay to the top for videography would you think that both of them could work I would you kind of go down the route of saying I think SEO could be better than PBC

Kasra Dash: so I think first of all what you'd want to do is Niche down and what I mean by niching down is are you an expert in recording reals let's say are you an expert in recording videos like this are you an expert at recording videos at wedding so I would pick the industry that I want to go down let's say it's wedding um and then I would then try to match up with the actual like for example if I want to go down the SEO route I can do I'd probably personally from past experiences I I would probably avoid PPC mainly because it just can be very expensive obviously you you know yourself um especially if you don't know what you're doing if if you're not consistently in the actual PPC account looking at the figures and stuff like that it's just going to get really expensive very quickly um and then I would more so focus on the SEO side but I wouldn't also just focus on the SEO side just on Google I would probably also focus on SEO for Tik Tok SEO for YouTube UMO for vimeu like what you said for yeah videoo yeah yeah yeah um and then you've like SEO on actual YouTube as well so you've got the shorts you've got the actual long form I would just try to be display this in many places I possibly can that shows video so holistically you'd want to be seeing everywhere

James Dooley: I think one of the one of the major downsides to PPC is the upside is you can get leads the same day once you start spending the downside is there's certain elements with regards to click fraud so You' be paying for clicks that you shouldn't really be paying for competitors clicking through to your website s it to check what your offer is and stuff like that and every click again you've got to pay for those clicks and then understanding what keywords are converting and you've got a negative keyword list where someone might be looking to apply for a job to be a videographer and then again you're paying for those clicks if you don't know what you're doing and you don't hire a fully qualified PPC type expert or agency it's definitely not something I would be looking to do it could be good if you know keywords if you know your lifetime value of a customer and you've got someone who who lives and breathes in that payperclick account with regards to SEO yeah I completely agree is about niching down so it's about what are you good at you've got to start understanding that all right I'm a videographer all right is it time lapse some people specifically want time lapse and if you come across as being a time lapse videographer expert you got more chances of winning that job if all your equipment and your tripods or whatever you're using a setup specifically for time lapse it can be very profitable but if you've gone and got the best drones in the world then you don't really want to be marketing too much for time lapse you want to be ranking for stuff like drone videos or aial videography and this is where places like fat rank as a lead generation specialist they offer a no win kind of no like you have nothing to pay for it's a no win no fee type lead generation approach where you only pay for converted jobs but it's the very stringent kind of way of being accepted to see whether you qualify if you came over and you said I'm a video video a video company and I'm looking to grow and you couldn't tell me what you specialize in within video we would not work with you if you started to say I've got the best drones on the market were unbelievable at aerial videography and that's what we focus on and we can specifically go down the rout of that one Niche within videography then I'd be like okay this client seems to know a little bit more of what they want and therefore would be better at converting those type of leads and that's why if you head on over to Fat rank.com fill in a form there and see whether you qualify for the only pay on converted jobs lead generation I think that's the the best way to start but I would definitely not throw all your eggs in one basket like casri said have a holistic approach of trying to generate leads from as many different places as possible there are other lead generation companies out there that do video leads that you might want to try out just be careful because a lot of them might not be exclusive and you might be paying per lead that doesn't convert and from there then you might have five other of your competition also getting those leads but what's your thoughts then on social media

Kasra Dash: social media so do you mean paid ads or you've got you've got Facebook ads yeah and then you've also got um organic social media so organic social media like what I said before Tik Tok Facebook YouTube try to be seen as as in as many places as you possibly can it's quite a visual product so if say for example you're doing social media videos or um corporate videos and stuff like that you can you can almost use your previous videos as case studies to get new clients um with the Facebook ads I would probably do a similar approach um now kind of similar with PPC it can get very expensive if you don't know what you're doing but one thing that I would always recommend to anybody that's doing any form of SEO or just Marketing in general for their website um is to set up retargeting so that basically means if somebody visits your website and they don't inquire with you whether that's via your telephone number or your contact form the next time they load up Facebook or Instagram you're basically getting they're getting shown an advert of your company so you're kind of just backing the mind um so yeah I I would definitely recommend uh retargeting is there any other any other areas that you trying to look go

James Dooley: I mean we didn't really mention Pinterest Pinterest is quite good because it's a visual platform to try to get some videos on there a lot of people think that it's just for images we can actually pin videos as well on there which is good and can drive a lot of traffic and engagement through to your website I think that one's another area that you could be looking at you have got some people look to grow a business by doing traditional marketing leaflets magazines Billboards tv ads radio ads these are raw bonified marketing strategies to try and grow my issue is you can't check the kpis you can't check that return on investment of how much you're spending on in those platforms to get you best bang for your book I would prefer to do almost like the online billboard advertising which is like social media ads Twitter ads YouTube ads I think YouTube ads could be a big play in this you could also do LinkedIn ads and be active on LinkedIn to try to go after a certain demographic of client of what you might like so if you know that you are an aerial videographer and you do a lot of um videos of people's warehouses and stuff like that and you want to show off the plant that they do the Machinery you might go have to manufacturing companies specifically within the filter of LinkedIn to go after the managing directors of a manufacturing firm to say look this is what we this is what we've done this is what we can do for yourself um that's another platform is there any others that you could think of

Kasra Dash: no I think I think that's I think I think the biggest thing here is is try to figure out where your ideal customer um hangs around is it networking events is it like for example um if if you do corporate videos networking events might be a really good one to actually go to local network events but if you are doing wedding photography the last place you want to be going is networking events um just doesn't make sense so try to figure out where your ideal customer is and Market in those places are they searching on Google will they be on Facebook are they on LinkedIn like what you mentioned are they on Pinterest and then just double down on that

James Dooley: I think a big one on this just to finish it off if you're looking to grow a video business then try to think of who else could potentially pass you and refer you work so one that comes to my head straight away would be um a photographer when some people want a photographer they might also want a videographer so try to network and try to get friendly with a dozen different photographers because they might be able to refer you work if they start saying oh would you also know a decent videographer another one is like a web design agency some people might be spending a lot of money to go and get a nice beautiful looking website to be made and they might just need a promotional video as well for their business it could be a meet the team video of all the different members of staff that they have it could be an AAL videography of the offices and all the rest of it to try and show off who they are and what they do so at networking events try specifically if you're looking to grow your videography business of trying to be friendly and team up with web design agencies and also photographers I think that's pretty much wrapped it up for how to grow a videographer company leave a link in the um leave a comment in the comment section let me know whether you are a videographer company and if you tried any other marketing or advertising strategies would love to know any feedback from yourself and as always there is a link to Fat rank in the comments uh no sorry in the description so head over there fill out the form see if your business qualifies