How to grow a chiropractic business? | Chiropractic Business Lead Generation

Kasra Dash: so if I have a chiropractor business and I want to get a consistent flow of inquiries new patients for my actual practice what would you recommend when it comes to growing a business like that

James Dooley: so from a chiropractor point of view to grow a business I would start off by looking at local SEO so one of the first things I'd be wanting to do is make certain that I've got a Google business profile set up for where the office and where the clinic is based and I'd be making certain that I do everything possible to any happy client as they're leaving you're asking them to leave you a Google review that Google review the minute they start showing up for start searching your brand or chiropractor in London chiropractor in Manchester chiropractor in New York doesn't matter wherever you're based when you start to type that in a Google Map listing will start to show up like the Google Map Pack would start to show up and you want to be to get to the top of that Map Pack so generally speaking the company that's got the most five star reviews stand the best chance of being ranking in position number one so locally I would be looking to try to get as many reviews as possible and get that Google business profile the second big one that I'd touch upon straight away would be teaming up with a lead generation company so over at fat rank.com they supply quite a lot of chiropractic leads you do need to qualify you do need to make certain that you've got someone that's able to once the lead comes in that you're able to respond to that lead in a very quick time because what you find is in this industry is someone might go and fill in a form for your chiropractor company and then they might go and fill it in for two or three others generally speaking the first one they speak to they're all relatively similar on price the first one to speak to normally gets the job so you want to be making certain that if you're a chiropractor company you have got somebody it could be a receptionist an office manager an office admin could even be a virtual assistant but someone when they fill in the form and a lead comes through to you you are responding as soon as possible literally we would prefer if I ran my own chiropractor company I would be saying I'd want a response KPI in under a minute that is very very hard to kind of stick to you could say under five minutes but I would try to have it as low as possible to try to make certain I'm getting the best bang for my buck and converting a lead into an order and obviously making more profit so there's plenty of different other lead generation companies out there don't throw all your eggs in one basket try and head over to fat rank.com and see whether you qualify join the wait list and see whether that can help but what's your thoughts on PPC for chiropractors

Kasra Dash: from my experience I have heard that there is is a lot of um or sorry it's really high to actually do PPC so it can be very expensive especially if you don't know what you're doing so I think if you are going to go down the PPC route try and vet out some good PPC agencies we'll have links down below so if you guys do want to go down that route fill in the form and we can recommend based off where you are and what services you actually offer and stuff but yeah PPC I personally wouldn't recommend I just don't think that it's you're going to get the best ROI doing that I think local SEO is a lot of a it's a much safer route doing your Google business profile that's also going to help doing the rank and rent stuff at fat rank that will definitely help one thing that I would probably recommend is Facebook ads so doing some like retargeting and stuff so what people need to understand is not every single visitor turns into an actual paying client so say for example if you get 100 people visiting your website in month one and let's say 30 of them end up turning into patients there's 70 people that never actually ended up converting so we need to essentially get seen by those people again and a good way of doing that is Facebook retargeting so the next time they actually load up Facebook or Instagram an ad is actually displayed to them so that's a much safer strategy another route that you can also go down is YouTube I don't know if you've seen any of the chiropractor shorts and stuff where they've got like the actual patient and they're cracking their back and stuff like I think it's quite um something watching those videos I might be a little bit weird there but doing videos like that that can definitely help they get like millions of views now not all millions of the views will turn into patients but I can guarantee out of the if you get 100,000 views on a video you're going to end up getting some form of clients from that

James Dooley: I think a big one with that is you've got to remember this industry where it's not really just driven by search and click so what I mean by that is you might not yet go out of your way going oh I need to go and search for a chiropractor in Manchester what you might be doing is you might be on Facebook or you might be on YouTube and you might watch a video of what is the difference and it's just popped up on your timeline or you've typed something in like lower back pain right and you don't know what your problem is and you then start being told it could be X Y or Z and then you might not know whether you need a physio an osteopath or a chiropractor so then when you start digging that little bit deeper then you might then be presented with a video that says for what the problem you've got you would be better going booking a local chiropractor and then at that point in that video might be click the link in the description and we can help so it might not be that you're going out of your way to search for a local chiropractor it could be a Facebook ad saying are you struggling with shooting pains down your leg or are you struggling with lower back pain is your posture not right because you're working too much in an office there's all these type of ads that you've not searched but you've been presented with a video and you go yeah yeah that's me I do struggle with lower back pain and then from there then you can say look we've got a 50% discount for your first session come and visit us in our Manchester branch or in our London branch or New York or wherever you're based you're doing disruptive marketing they were on a social media platform you're kind of touching upon potential pain points of what they have and they say wow this is exactly my problem that I'm having at the moment I didn't realise that that was my choice and then from there then they go and have the back cracks and they're like wow I feel a lot better they might go back and book for a second or a third so that's another big one with regards to why Facebook ads Twitter ads YouTube ads but also doing everything organically being holistic and being seen everywhere being omnipresent is the key in my opinion to trying to grow a chiropractor's business

Kasra Dash: what do you think of traditional marketing tv ads radio ads Billboards do you think that could be good or

James Dooley: so it might work but you just can't track it so you don't know how many people have seen that billboard you don't know how many people have seen that or visited from a TV ad it's just really untrackable I think that with the digital era I think Facebook ads and Twitter and being seen on YouTube I think that's going to drive a lot more sales and stuff I think other ways of growing it would be networking events as well and what I mean by networking events is not to find actual clients it's more I mean it could be you could go to like some type of beauty kind of meet up or whatever that it is and you have a stand on there and people are walking around and if some people are just like want to go oh do you know what I don't mind having seeing a physio I've got a bit of a shooting pain or whatever but more I was thinking on the networking events is teaming up with osteopaths physios because there's certain things that a physio might not be able to do that a chiro needs to do and then you can start getting referrals from physios instead of thinking that they're a competitor actually they could be some that are referring you through even with other chiropractors so if you go and team up with a chiropractor that might be 50 miles away from where you are you're both covering a different demographic and a different area if then the stuff that is not quite within their demographic it could end up then saying okay we'll refer you here and then they could refer you the other company back business so networking with other chiropractors is another potential big one but for me if you're looking to grow a chiropractor business the main two I would be looking at is teaming up with a quality lead generation company like fat rank.com maybe try one or two other lead generation companies as well and then social media be seen everywhere get some amazing videos of what you've done and go and get yourself a lot of case studies and testimonials out everywhere so you are omnipresent and when you're omnipresent you will certainly be able to grow your chiropractor business