How to Get More Landscaping Leads in 2025
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What Does “How to Get More Landscaping Leads in 2025” Talk About?
This episode of the James Dooley Podcast brings together James Dooley and Kasra Dash to walk landscaping business owners through a comprehensive range of lead generation strategies for 2025. The conversation opens with foundational steps like optimising a Google Business Profile through five-star reviews, citations, posts, and photos, before moving into building SEO-optimised service pages that can boost both organic rankings and local map pack visibility. The hosts then cover paid channels including PPC on Google and Bing, with warnings about click fraud and the importance of negative keyword lists, as well as Meta ads on Facebook and Instagram using both lead forms and conversion-focused campaigns.
The episode also explores organic social media across platforms like YouTube, Twitter, Pinterest, Reddit, and Quora, emphasising the importance of consistent posting schedules. James and Kasra discuss the growing role of AI tools like N8N for automating content publishing, and Kasra highlights a significant shift toward AI search engines such as ChatGPT, Gemini, Claude, and Grok, warning that landscaping brands not appearing in those results risk missing out on leads. The hosts round out the episode by comparing tradespeople platforms like Checkatrade, Bark, and Rated People with specialist lead generation companies, stressing the importance of tracking cost per lead and ROI. They make a strong case for inbound over outbound lead generation, citing a conversion rate of 16.1% versus 1.4%, and introduce FatRank's commission-based model where businesses only pay after completing a job.
“The last statistic I saw was around 16.1% conversion into paying customers compared to 1.4% for outbound leads.”
— Kasra Dash
Who Are the Guests on “How to Get More Landscaping Leads in 2025”?
James Dooley is a well-known digital marketing entrepreneur and SEO expert who co-founded FatRank, a performance-based lead generation company operating across various trade and service industries. He brings hands-on expertise in local SEO, PPC strategy, and scaling businesses through data-driven marketing systems, and is a recognised voice in the UK digital marketing space.
Kasra Dash is a digital marketing specialist and co-host who works alongside James Dooley at FatRank. He brings deep knowledge of inbound lead generation, paid social media advertising, AI-driven content automation, and conversion optimisation. Kasra is particularly focused on helping tradespeople and service businesses generate high-quality, exclusive leads that convert into paying customers.
What Are the Key Takeaways From “How to Get More Landscaping Leads in 2025”?
Here are the key points discussed in this episode:
- Optimising a Google Business Profile with five-star reviews, photos, and service-specific SEO pages is the most immediate step a landscaping company can take to generate more local leads.
- PPC advertising can be highly effective for bottom-of-funnel landscaping leads, but must be managed carefully to avoid click fraud and wasted spend on irrelevant traffic like job applications.
- AI search engines such as ChatGPT, Gemini, Claude, and Grok are becoming important lead sources, and landscaping businesses that are not visible in those platforms risk losing inquiries to competitors who are.
- Inbound leads convert at approximately 16.1% compared to just 1.4% for outbound leads, making inbound strategies like SEO, PPC, and social media far more efficient for growing a landscaping business.
- Real-time lead response is critical, with data showing that leads convert around 63% higher when businesses reply in under a minute, making operational responsiveness just as important as lead generation itself.
“Internally, the data we saw showed real time leads convert around 63% higher, especially when businesses reply in under a minute.”
— Kasra Dash
Is “How to Get More Landscaping Leads in 2025” Worth Listening To?
This episode is worth listening to for any landscaping business owner who wants a clear, step-by-step breakdown of every major lead generation channel available in 2025. Rather than focusing on just one tactic, James Dooley and Kasra Dash systematically walk through Google Business Profile, SEO, PPC, Meta ads, organic social, AI automation, AI search engines, and tradespeople platforms, giving business owners a complete picture of their options and the trade-offs involved with each. The conversation is grounded in real data, including the striking comparison between inbound and outbound conversion rates, which alone makes the episode worth your time.
What sets this episode apart is its practical, no-nonsense tone. The hosts are candid about the pitfalls of certain approaches, such as shared leads on platforms like Bark and Checkatrade creating a race to the bottom on pricing, and the risks of handing PPC budgets to the wrong agency. They also introduce a genuinely different commercial model through FatRank's commission-based structure, where landscaping companies pay nothing until a job is completed and paid. Whether you are just starting to think about lead generation or already spending money on ads and platforms, this episode offers actionable guidance and honest context that is hard to find elsewhere.
Who Should Listen to “How to Get More Landscaping Leads in 2025”?
This episode is ideal for:
- Landscaping business owners looking to generate a more consistent and scalable flow of new inquiries in 2025
- Digital marketing managers working for trade or home services companies who want to benchmark their current lead generation strategy
- Entrepreneurs and small business owners in the home improvement or construction space exploring performance-based marketing alternatives to traditional ad spend
- Business owners currently using platforms like Checkatrade, Bark, or Rated People who want to understand whether specialist lead generation companies offer better ROI
Where Can You Listen to James Dooley Podcast?
You can listen to James Dooley Podcast on all major podcast platforms:
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You can also subscribe using the RSS feed: https://feeds.transistor.fm/james-dooley-podcast
What Are Listeners Saying About This Episode?
“Finally a video that covers everything in one place. The breakdown between inbound and outbound conversion rates was eye-opening. I had no idea the gap was that wide at 16.1% versus 1.4%. Immediately reassessing where I put my budget.”
“Really appreciated the honesty about platforms like Bark and Checkatrade. The point about shared leads creating a race to the bottom on price is exactly what I have experienced. The FatRank commission model sounds much more aligned with how a small landscaping business actually operates.”
“The section on AI search engines like ChatGPT and Gemini was something I had not considered at all for my landscaping business. Kasra made a compelling case for why showing up there is becoming just as important as Google. Practical and forward-thinking episode.”
Kasra Dash: So, if you are a landscaping company and you want to generate a consistent flow of inquiries for your business, this video is for you. I'm joined with James Dooley and we're going to be going over all of the different strategies that you can use to start scaling and growing a consistent flow of inquiries in 2025. James, take it away.
James Dooley: So, step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I reach out to all my existing clients to try to get as many five star reviews as possible. It's a great way for a Google Business Profile to generate more leads. There's obviously citations, Google Business Profile posts and uploading photos. That's definitely step one for generating more local leads.
Kasra Dash: Step number two builds onto your Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, first of all, your SEO page can rank, but there's also a stronger chance of your Google Business Profile showing up for those keywords as well. So you’re indirectly going to get more phone calls.
James Dooley: If you are looking for more local leads, another option is PPC lead generation. That's pay per click within Google or Bing where you're targeting bottom of the funnel keywords to generate more inquiries. The difficult part is making certain you team up with a good pay per click agency because there is click fraud and you also need to build a negative keyword list so you're not getting job applications or irrelevant traffic. PPC can work well, but in the wrong hands you can waste a lot of money. However it is another solid way to generate local leads.
Kasra Dash: After that, you've also got meta ads such as Facebook and Instagram. The next time someone goes onto Facebook, they might be scrolling and see your ad. There are a few ways to run these campaigns. Option A is lead forms, which are easy because users never leave Facebook, but the quality might not be great unless you add questions to filter better. You can also run conversion ads where the user goes to your website and fills out the form there. So you've got a couple different options.
James Dooley: Another way to grow local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram. There are lots of platforms you can use. Reddit is quite big now and Quora is also big if people have questions that you can answer. Organic social media is another great way to generate local leads.
Kasra Dash: With organic social media, it's a volume game. You want to make certain you're constantly uploading. For example, a daily or weekly schedule. You might say you want to upload five videos a week and stick to that, especially with platforms like YouTube and Twitter.
James Dooley: What’s your thoughts on using any sort of AI agents to help automate and schedule posts on social media? Using systems like N8N to automate content is all the rage for generating more leads. Would you team up with an AI consultant to set that up?
Kasra Dash: Yes, you can definitely go down that route and set up AI agents to crop videos and auto publish to YouTube, Facebook, Twitter and more. But another thing I would also focus on is AI search. A lot of people have started to move away from Google. Not everyone, because billions still use it daily, but more people are searching directly in engines such as ChatGPT, Gemini, Claude and Grok. If your brand isn't showing up in those, you'll have issues generating leads as well. So that's another thing I would focus on.
James Dooley: Also, if you're looking for more business leads in the local area, I would definitely look at tradespeople websites. You've got Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate local leads. What I would say is track your KPIs to understand your return on investment. Track cost per lead, cost per acquisition and what ROI you’re getting. These platforms can work very well. And check the links in the description because we have videos comparing Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank.
Kasra Dash: So James, what’s your thoughts on lead generation companies as opposed to tradespeople platforms?
James Dooley: With lead generation companies, you want to do your due diligence. Make certain that if you are in a specific niche, that lead generation company has generated leads in that industry before. I would also have a strategy call with them to go over budget, lead volume and expectations. You should ask whether the leads are exclusive or shared. Shared leads, which is what Bark or Checkatrade do, create a race to the bottom on price. So those are questions you must ask before partnering.
Kasra Dash: If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finders fee on converted jobs. Nothing to pay per lead. Nothing to pay until you get paid. Once you complete the job and get paid, that’s when you pay FatRank. So go to FatRank.com to see whether you qualify.
James Dooley: I want to expand further. What’s your thoughts on inbound lead generation versus outbound?
Kasra Dash: I always prefer inbound. The conversion rate from lead to paying customer is far higher. The last statistic I saw was around 16.1% conversion into paying customers compared to 1.4% for outbound leads.
James Dooley: That's a huge difference. Ten to twelve times more conversion. With outbound, you need much more volume whether it's cold calling, cold email or LinkedIn Sales Navigator. And you often need more staff. People think they're generating free leads but overlook the cost of email sending or the sales team converting them. Inbound is much better.
Kasra Dash: Some people also ask whether real time leads are important. And the answer is yes. Internally, the data we saw showed real time leads convert around 63% higher, especially when businesses reply in under a minute.
James Dooley: Not every company needs to reply in under a minute, but when we partner with companies at FatRank, a common issue is they go on holiday for five days and no one picks up the leads. These nuances matter. The best advice for scaling your business with consistent high quality leads is to fill out the form at FatRank. The team will tell you whether you’re the right fit and give feedback if you're not.
Kasra Dash: We hope you liked the strategies for growing your landscaping company. The amount of searches for landscapers near me in the UK is huge. Head over to FatRank.com, fill in the form. We work with a lot of hard and soft landscaping companies and hopefully we can work with you.
Creators & Guests
Host
James Dooley is a UK entrepreneur.