How to Get More Kitchen Renovation Leads in 2025

**James Dooley:** If you are a kitchen renovation company and you are looking for a consistent flow of inquiries, then this video is for you. **Kasra Dash:** Myself and James, we've worked with a lot of different kitchen refurbishment or kitchen renovation companies throughout the UK. So we know exactly what works and also what doesn't work when it comes to a marketing strategy. And in this video, we're going to be breaking it all down for you. **James Dooley:** So step number one. What I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads. **Kasra Dash:** So step number two. This is to bolster your Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, it's going to help rank your SEO page, but there's also more chance of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls. **James Dooley:** Yeah for sure. And if you are looking for more local leads, another option is PPC lead generation. That's pay per click within Google or Bing where you're trying to target bottom of the funnel keywords to generate more inquiries. The difficult part is you must team up with a good pay per click agency because there is click fraud and you also need a negative keyword list so you're not getting people applying for jobs. PPC can work well, but in the wrong hands you can waste a lot of money. **Kasra Dash:** And then after that you've also got Meta ads. So Facebook and Instagram. The next time somebody goes on Facebook they might be scrolling and see your ad. There are a few different ways to set up Facebook ads. You've got lead forms which are easy to do and people never leave the platform. The issue is the quality might not be great, but you can add more questions to improve that. Then you've got conversion ads where they get sent through to your website and fill out the contact form. **James Dooley:** Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram. There are lots of different platforms. Reddit is big nowadays and Quora is big. If people have questions and you can answer them, organic social is a great way to generate more local leads. **Kasra Dash:** With organic social media, it's a volume game. So you want to make certain you're constantly uploading whether it's a daily schedule or weekly schedule. You might say, okay, I want to upload five videos a week, and you should stick to that because of algorithms like YouTube and Twitter. **James Dooley:** What's your thoughts on using AI agents if they team up with someone to automate and schedule posts on social media? Trying to leverage artificial intelligence is all the rage nowadays. Would you team up with an AI consultant to set that up? **Kasra Dash:** Yeah. You can definitely set up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and stuff. But another thing I’d focus on is AI search. A lot of people are slowly starting to search using engines such as ChatGPT, Gemini, Claude and Grok. If your brand isn't showing up in any of those, you will have an issue generating leads. So that's another thing I'd focus on. **James Dooley:** Also, if you're looking for more business leads in the local area, another thing I'd look to do is team up with tradespeople websites. You've got Check a Trade, Bark, Builder Builder, Trust a Trader, Rated People. These platforms can generate more local leads. You should be tracking KPIs to see your return on investment. Track cost per lead, cost per acquisition and what return you're getting. Tradespeople websites can work very well. **Kasra Dash:** So what's your thoughts on lead generation companies compared to tradespeople companies? **James Dooley:** With lead generation companies, you want to do your due diligence. Make certain that if you're in a specific niche, that company has generated leads in that industry before. Have a strategy call and say this is my budget, this is how many leads I want. Make sure your KPIs align. You also want to know what type of leads they are. Are they exclusive leads or shared leads? Shared leads are what a lot of other companies do like Bark and Check a Trade. When we speak to business owners who used those services, the biggest pain point is shared leads become a race to the bottom on price. **Kasra Dash:** If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finders fee on converted jobs. You pay nothing on a pay per lead basis. You only pay once you convert that job and have been paid. **James Dooley:** What are your thoughts on inbound lead generation versus outbound? **Kasra Dash:** I always prefer inbound. The conversion rate into a paying customer is a lot higher. The last stat I saw was 16.1 percent convert into paying customers compared to 1.4 percent for outbound. **James Dooley:** That's crazy. You need a lot more volume for outbound whether it's cold calling, cold email or LinkedIn sales navigator. People think they are generating free leads but there's still cost for sending emails and cost of the sales team. I completely agree that inbound leads are better. **Kasra Dash:** Some people ask whether real time leads are important. As soon as they inquire, should it come through straight away? **James Dooley:** It's very important. The last stat we saw internally was that if you can get a real time lead, it converts 63 percent higher. And when we got the KPIs down, it was responding within under a minute. What we used to think was five minutes being good. But under a minute increases conversions dramatically. **Kasra Dash:** I'm not saying every company needs to respond in under a minute. But at FatRank that's something we check when partnering with businesses. Some businesses might be away for five days and have nobody picking up leads. There are lots of nuances we look at. The best thing I'd recommend for anyone looking to scale and get a consistent flow of high quality leads is fill out the form at FatRank. The team will tell you if you're the right fit and give feedback if you're not. **James Dooley:** I hope you like the different lead generation strategies for a kitchen refurbishment, kitchen renovation or kitchen remodelling business. If you are looking for more leads, then head on over to FatRank.com. We can start providing you a consistent flow of inquiries for kitchen renovation, kitchen refurbishment and kitchen remodelling leads.