Best SEO Experts to Follow on Twitter in 2025!
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What Does “Best SEO Experts to Follow on Twitter in 2025!” Talk About?
In this episode of the James Dooley Podcast, James Dooley and Karl Hudson co-host a curated rundown of the top SEO experts worth following on Twitter heading into 2025. They cover a wide range of specialisms, from black-hat-turned-white-hat practitioner Charles Flo and semantic SEO pioneer Koray Tuğberk Gübür, to affiliate SEO voices like Jamie I.F. and technical growth strategist Kevin Indig, formerly of Shopify. The hosts also highlight educators and agency builders such as Craig Campbell, Matt Diggity, Kyle Roof, and Nathan Gotch, giving context for why each person stands out in their respective corner of the industry.
Beyond pure SEO tactics, the episode touches on business scaling, team management, and mindset, with shout-outs to Mads Singers for his staffing and operations expertise, Ryan Stewart for his agency-selling experience and Blueprint Method, and Alex Drew of Odis Global for his entrepreneurial depth beyond aged domains. James and Karl also give each other genuine recommendations, with James endorsing Karl for his work ranking over 46 online casinos and founding Searcharoo, and Karl crediting James for blending SEO knowledge with business strategy and lifestyle content. The episode closes by acknowledging there are over 100 more names they could have included, with brief mentions of Jason Hennessey and Niche Site Lady as honorable additions.
“He has ranked over 46 online casinos — one of the hardest niches in SEO. Founder of Searcharoo, and always pushing the boundaries of what works on Google.”
— James Dooley
Who Are the Guests on “Best SEO Experts to Follow on Twitter in 2025!”?
James Dooley is a well-known figure in the SEO and digital business world, recognised for blending deep SEO expertise with entrepreneurial strategy, mindset coaching, and lifestyle content. He co-owns multiple businesses and investments alongside Karl Hudson and has built a reputation as one of the more outspoken and results-driven voices in the industry. On Twitter and beyond, he covers everything from algorithm strategy to scaling companies and personal development.
Karl Hudson is the founder of Searcharoo and a respected SEO specialist particularly known for his work in competitive and regulated niches. Having successfully ranked over 46 online casino websites, one of the most difficult verticals in search, Karl brings a practitioner-first perspective to every discussion. Together, James and Karl have worked closely for around a decade, and their shared experience across multiple ventures gives this episode a candid, insider feel rather than a standard listicle format.
What Are the Key Takeaways From “Best SEO Experts to Follow on Twitter in 2025!”?
Here are the key points discussed in this episode:
- Koray Tuğberk Gübür is highlighted as one of the most advanced on-page SEO minds in the industry, particularly for his work reverse-engineering Google patents and developing frameworks around topical authority, contextual vectors, and semantic content structure.
- Kyle Roof's scientific approach to SEO, including single-variable testing and his tool PageOptimizer Pro, makes him a standout follow for anyone serious about data-driven on-page optimisation.
- Kevin Indig, formerly head of strategy at Shopify, offers rare depth on technical SEO and ecommerce growth strategy through both his Twitter presence and a private mastermind newsletter.
- Ryan Stewart's journey of building, systematising, and selling an agency, and now teaching that process through his Blueprint Method, provides a valuable roadmap for agency owners looking to scale and exit.
- Mads Singers is positioned as an essential follow for agency operators in 2025, specifically for his expertise in staffing, team scaling, onboarding systems, and operational management in the SEO space.
“He's the semantic SEO guy. Topical authority specialist. An absolute legend in the industry. He reverse-engineered many Google patents, especially those Bill Slawski covered.”
— James Dooley
Is “Best SEO Experts to Follow on Twitter in 2025!” Worth Listening To?
This episode is a genuinely useful resource for anyone trying to build a smarter Twitter feed around SEO. Rather than simply listing names, James and Karl explain the specific value each person brings, whether that is Jackie Chou's transparency about what is and is not working in his tests, Matt Diggity's consistent focus on algorithm-driven testing, or Alex Drew's underappreciated business depth beyond his reputation in the aged-domains space. The personal anecdotes, like sharing Southern Comfort and Coke stories with Kyle Roof at conferences, make the recommendations feel authentic rather than performative.
What sets this episode apart is its breadth without sacrificing specificity. It spans technical SEO, affiliate marketing, agency operations, ecommerce strategy, and business mindset, meaning listeners at very different stages of their SEO career will find names relevant to where they are right now. For anyone feeling overwhelmed by the noise on SEO Twitter, this is a focused shortlist with real reasoning behind every recommendation.
Who Should Listen to “Best SEO Experts to Follow on Twitter in 2025!”?
This episode is ideal for:
- SEO professionals and practitioners looking to build a curated, high-signal Twitter feed of experts actively sharing insights and test results
- Agency owners and entrepreneurs who want to follow people covering business scaling, team management, and operational systems alongside SEO strategy
- Beginners and intermediate SEOs who want to identify which specialists to learn from across specific disciplines such as technical SEO, affiliate marketing, local SEO, and ecommerce
- Affiliate marketers and niche site builders seeking to follow proven voices who openly share what is working and what is not in competitive verticals
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What Are Listeners Saying About This Episode?
“Really appreciated how James and Karl didn't just drop names but explained exactly why each person is worth following. The breakdown of Koray Tuğberk Gübür's work on topical authority and Google patents alone made this worth my time. Instantly went and followed about half the list.”
“Loved the balance here between pure SEO and business strategy. I'd never heard of Mads Singers before this episode, but after hearing James explain his focus on staffing and operations for SEO agencies, I followed him immediately and already got value within a day. Great recommendation.”
“Karl and James have great chemistry and you can tell these are genuine recommendations from people they actually know and respect. The Kyle Roof section was funny and informative at the same time. This is exactly the kind of episode I bookmark and come back to.”
Karl Hudson (0:00) We're going to go through all of the best SEO experts to follow on Twitter. I’ll kick it off with Charles Flo. We know him very well — he’s definitely one of the guys I would suggest people follow. He’s more known for being a black-hat SEO, but he actually does a lot more white-hat nowadays. He’s just launched piteSEO.com, so definitely worth following him. James Dooley Yeah, on my list, someone I absolutely love following on Twitter is Jackie Chou. Every day he tweets high-level stuff. He does a lot of testing, and I love that he constantly posts his figures — what’s working and what’s not. Strongly recommend anyone follow Jackie Chou. Karl Hudson Next on my list is Kasra Dash. Obviously he works closely with us. He does a lot on website recovery and shares great insights. More active on YouTube, but still worth following on Twitter for his nuggets. James Dooley Yeah, I definitely would not follow Kasra Dash… joking, obviously. Well, if you're going to do that, I’ll throw you in the mix — Karl Hudson. I strongly recommend anyone follow Karl. He has ranked over 46 online casinos — one of the hardest niches in SEO. Founder of Searcharoo, and always pushing the boundaries of what works on Google. Karl Hudson is absolutely an SEO to follow on Twitter. Karl Hudson The next one is Craig Campbell. I’m not going to add James yet — I’ll chuck him in later so it doesn’t get weird. Craig Campbell is a well-known SEO educator. A lot of people have seen him on stage, and a lot of people can’t understand him — which is understandable because he’s Glaswegian. Even we struggle sometimes when we go out with him. But he’s one of the top guys for SEO training and general industry knowledge. James Dooley I’m going to throw one out there — and I’ll butcher his name — Koray Tuğberk Gübür. He’s the semantic SEO guy. Topical authority specialist. An absolute legend in the industry. He reverse-engineered many Google patents, especially those Bill Slawski covered. His course is extremely advanced — contextual vectors, macro content, micro content. At first I thought some of it might be overkill, but honestly he’s one of the best on-page SEO minds in the industry. Definitely follow Koray Tuğberk Gübür. Karl Hudson Another guy — well, I may as well mention you now, James Dooley, then I can move on. James is a great business partner. We’ve known each other for around 10 years. He has lots of SEO knowledge but is especially known for the business side. We share multiple businesses and investments and push each other constantly. If you're interested in someone who blends SEO, business strategy, mindset, and lifestyle — definitely follow James Dooley on Twitter. James Dooley So basically Karl is saying I’m the number one SEO on Twitter! No, but seriously — I post about SEO, business, mindset and a bit of family life. Another one I’ll throw out there is Jamie I.F. He posts a lot about affiliate SEO. He’s a young entrepreneur going places. Highly recommend following Jamie I.F. Karl Hudson The next one I’d suggest is Kevin Indig. I met him at the Chiang Mai SEO Mastermind. Top-notch guy. He now offers a private mastermind/newsletter where he goes deep into technical marketing and growth strategies. He used to lead strategy at Shopify. He’s very well known in the ecommerce SEO world. Great person to follow. James Dooley For sure. Next, someone who’s probably better to follow on YouTube than Twitter — but he still shares his videos on Twitter — is Matt Diggity. Always ahead of the curve, always testing, always pushing algorithm-based boundaries. He covers ecommerce, affiliate, local SEO — everything. Definitely recommend following Matt Diggity. Karl Hudson The next one — I love him to bits — Kyle Roof. We’ve shared many stories over Southern Comfort and Coke at conferences. Kyle constantly pushes the envelope with scientific testing. He created PageOptimizer Pro, a fantastic tool for on-page and single-variable testing. Kyle Roof is a great follow. And if you ever meet him, buy him a Southern Comfort and Coke — his favourite. James Dooley The next one, very undervalued in the community, is Alex Drew. People know him as the co-founder of Odis Global, but he’s far more than “the aged-domains guy.” If you meet him at a conference, he’s incredibly intelligent — a true business entrepreneur, great at scaling companies. Definitely follow Alex Drew for SEO and business insights. Karl Hudson The next SEO expert I’d follow on Twitter: Ryan Stewart. Ryan has a fascinating background — he created an agency and sold it for a significant sum. Now he teaches his Blueprint Method, which helps people scale their own agencies using his systems and processes. A great follow. James Dooley Another one — more known for his management and operations skills than pure SEO — is Mads Singers. He does a lot with staffing and team scaling in the SEO industry. If you're looking to grow a team, improve systems, processes, onboarding — follow Mads Singers. Especially going into 2025, he’s a must-follow for agency owners. Karl Hudson
Last but not least: Nathan Gotch.
Almost everyone in SEO knows him. He owns Gotch SEO and the Gotch Academy. He’s more active on YouTube, but still worth following on Twitter for his insights. Big shout-out to Nathan Gotch for everything he's doing. James Dooley Yeah, for sure. We could go on all day — there are over 100 people we could list. Jason Hennessey for law-firm SEO, Niche Site Lady for niche-site SEO, and many more. But we had to refine the list. So that is mine and Karl’s list of the SEO experts to follow on Twitter.
Creators & Guests
Host
James Dooley is a UK entrepreneur.