Best SEO Experts To Follow On Linkedin
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What Does “Best SEO Experts To Follow On Linkedin” Talk About?
In this episode of the James Dooley Podcast, James Dooley and Karl Hudson walk listeners through their personally curated list of the best SEO experts to follow on LinkedIn. The conversation covers a wide spectrum of SEO professionals, from highly technical specialists like Daniel Foley Carter and Koray Tuğberk Gübür, who dive deep into patents and search engine terminology, to experiment-driven practitioners like Kyle Roof and Craig Campbell, who are constantly testing new methods against current algorithms. The hosts also highlight creative voices like Fery Kaszoni of Reactive PR and humour-driven consultants like Liam Fallon, showing that the SEO community on LinkedIn is far broader than pure technical content.
Beyond pure SEO tactics, James and Karl emphasise the value of following professionals who share business-building and mindset content. They spotlight Ryan Darani for his posts on scaling, staff management and the real challenges of running an SEO business, and Mad Singers for his expertise in systems and managing teams beyond the 10-to-15-staff threshold. The episode also gives shout-outs to figures like Kasra Dash for website recovery advice, Alex Drew from Odys Global for expired domain expertise, and Charles Floate for his advanced and boundary-pushing techniques. James even turns the spotlight on Karl himself, noting how his LinkedIn content has evolved over the past year to blend backlinks, paid ads, mindset and lifestyle into something genuinely worth following.
“I thought I knew what good content and topical authority were until Koray. He's cost us a lot of money to be fair.”
— James Dooley
Who Are the Guests on “Best SEO Experts To Follow On Linkedin”?
James Dooley is a well-known figure in the SEO and digital marketing industry, recognised for building and investing in businesses and sharing practical SEO and entrepreneurial advice. On LinkedIn and beyond, he is known for a relentless, detail-oriented approach to understanding new concepts, something Karl affectionately describes in this episode by calling him the Woodpecker. James brings a business-growth perspective to SEO, blending technical knowledge with investment and lifestyle content to give followers a rounded view of what success in the industry looks like.
Karl Hudson is a digital marketing professional with a broad skill set spanning backlinks, on-page content, paid advertising and business mindset. As highlighted in this episode, Karl has significantly grown his LinkedIn presence over the past year, and James recommends him as a must-follow for his diverse and practical content. Karl brings a grounded, honest perspective to the conversation, openly acknowledging areas like technical SEO where he actively seeks out others, such as Daniel Foley Carter, to fill knowledge gaps. Together, the two hosts create a well-balanced discussion that reflects real-world SEO experience at both the tactical and strategic levels.
What Are the Key Takeaways From “Best SEO Experts To Follow On Linkedin”?
Here are the key points discussed in this episode:
- Following a diverse mix of SEO experts on LinkedIn, ranging from deep technical specialists to creative testers and business strategists, gives marketing teams a stronger and more well-rounded decision-making framework.
- Koray Tuğberk Gübür represents the highest level of technical and semantic SEO thinking, but his content is best suited to experienced practitioners rather than beginners just entering the field.
- Craig Campbell stands out for his commitment to continual testing and keeping up with current algorithms, making him a reliable source for methods that actually work today rather than outdated theories.
- Mad Singers is an essential follow for anyone trying to scale an SEO or digital marketing business past the common sticking point of 10 to 15 staff members, offering practical guidance on systems and management.
- LinkedIn influence, when backed by real-world results and consistent content creation, serves as a credible signal of genuine expertise, as shown by professionals like Matt Diggity who have grown substantial and loyal followings over time.
“Once he gets something in his head he drills and drills until he understands it inside out.”
— Karl Hudson
Is “Best SEO Experts To Follow On Linkedin” Worth Listening To?
This episode is a genuinely useful resource for anyone looking to upgrade the quality of information they consume on LinkedIn. Rather than offering a generic or sponsored list, James and Karl share the actual accounts they personally follow, complete with honest context about why each person made the cut. They are candid about the different strengths each expert brings, whether that is Cyrus Shepard's deep technical history as an industry OG, Fery Kaszoni's creative digital PR approach, or Julian Goldie's broader marketing knowledge around funnels and landing pages. That specificity makes the recommendations far more actionable than a typical top-ten list.
What also makes this episode stand out is how it reframes LinkedIn not just as a networking tool but as a genuine learning platform for SEO professionals at every level. The hosts make a clear case for why following people outside your immediate speciality matters, pointing out how business-focused voices like Ryan Darani and Mad Singers can be just as valuable as technical experts when it comes to building a sustainable agency or consultancy. Whether you are an independent SEO consultant, an agency owner or a marketer trying to sharpen your knowledge, this episode gives you a clear starting point for building a LinkedIn feed that actually teaches you something.
Who Should Listen to “Best SEO Experts To Follow On Linkedin”?
This episode is ideal for:
- SEO professionals and consultants looking to identify credible experts and stay current with industry developments through LinkedIn
- Digital marketing agency owners who want to follow thought leaders covering both SEO tactics and business scaling strategies
- Freelancers and independent marketers seeking a curated list of LinkedIn accounts that blend technical knowledge with mindset and operational advice
- Beginners and intermediate SEOs who want to understand which voices in the industry are worth prioritising at different stages of their learning journey
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What Are Listeners Saying About This Episode?
“Really appreciated how James and Karl were honest about why they follow each person rather than just listing names. The breakdown of Koray Tugberk Gubur as brilliant but not for beginners was exactly the kind of nuance I needed. Saved me a lot of time figuring out where to focus.”
“The point about Mad Singers being the go-to for scaling past 10 to 15 staff really resonated with me. I had never thought of LinkedIn as a place to find business operations advice alongside SEO tactics. Genuinely updated my follow list after this episode.”
“Love that they included Craig Campbell with a specific reason, his commitment to testing current algorithms rather than recycling old theories. That is exactly why I follow him too. Nice to hear hosts who clearly actually use the advice they give rather than just name-dropping for clout.”
James Dooley: Experts to follow on LinkedIn. Today we're going to go through the best SEO experts to follow on LinkedIn. LinkedIn is somewhere I'm personally trying to get a bit better at. One of the first guys I go to is Matt Diggity. Matt Diggity is great on LinkedIn. He has a huge following and it's been growing year upon year. What would you suggest Karl? Karl Hudson: I'm going to throw some random ones in the mix. I've never met this guy yet but he's absolutely brilliant on technical SEO. Daniel Foley Carter. He's very active on LinkedIn. He's very good when it comes to technical SEO. I'm going to reach out to him at some point. I want to meet him because he shares a lot of great information. He’s a very advanced technical SEO. Technical SEO is a weakness of mine but he's one of the ones I follow for technical SEO advice. Daniel Foley Carter is someone I would follow on LinkedIn. Karl Hudson: I would say Alyeda Solis if we're going slightly outside the usual list. Alyeda is a good SEO consultant. She shares great knowledge in her LinkedIn posts. Both basic and advanced technical topics. She's got great tutorials on Screaming Frog and other crawling tools. Very good SEO to follow. James Dooley: Another one I'm throwing into the mix is Ryan Darani. He's very active on LinkedIn. He does more than just SEO tweets. He shares mindset posts and talks about staff, scaling and problems he's had over the years. It reassures people who go through the same issues. He's a very successful SEO. Ryan Darani is definitely someone I’d follow on LinkedIn. Karl Hudson: I would say Steve Toth. He's a top SEO to follow. He's done huge projects. I think FreshBooks was his main one. He now runs his own newsletter. Big name in the industry. Great guy to follow. James Dooley: I'm going to throw you into the mix. Karl Hudson is definitely someone to follow on LinkedIn. You’re far more active now. I wouldn’t have followed you twelve months ago because you weren’t posting as much. Now your content blends backlinks, on page content, paid ads, mindset and lifestyle. Karl Hudson is definitely someone I'd follow. Karl Hudson: Someone I’d recommend you add to a block list is Kasra Dash. Great guy but he lives on LinkedIn. He posts loads of knowledge, tips and recovery advice. Very active on YouTube, LinkedIn, Twitter. Shares a lot about website recovery and SEO consultancy. James Dooley: I'm going to throw Kyle Roof into the mix. Great guy. Great SEO. Very strong on on-page content. Founder of Page Optimizer Pro and IMG training courses. Advanced. Always testing and pushing boundaries. Definitely someone to follow. Karl Hudson: The next one, one of the top SEO experts to follow on LinkedIn in my opinion, is Koray Tugberk Gübür. I butcher his name every time. He owns a holistic SEO course. Very high level. If you're a beginner I’d stay away. If you can master it, you're learning from the best. He digs very deep into patents and search engine terminology. Top guy. Definitely someone to follow. James Dooley: For sure. I’ve learned a lot on semantic SEO. I thought I knew what good content and topical authority were until Koray. He's cost us a lot of money to be fair. Another one to follow on LinkedIn is Fery Kaszoni. He runs Reactive PR. Very creative. His videos are great. He provokes discussion on Twitter and LinkedIn. Very funny guy. Very creative marketer. Great at digital PR. Definitely worth following. Karl Hudson: Another guy to follow, although you might want to block him, is James Dooley. I call him the Woodpecker. Once he gets something in his head he drills and drills until he understands it inside out. But he’s a top guy to follow on LinkedIn. He offers business advice, lifestyle content and basic SEO advice. He has grown businesses and investments. James Dooley: The next one I'm throwing into the mix is Charles Floate. Known for black hat SEO. He’s just released parasitseo.com. Very advanced SEO. Does many different techniques. Even though he talks black hat, he leverages branding and has built high quality white hat agencies too. He’s an all-round great marketer. Karl Hudson: The next on my list is Julian Goldie. Known him a few years. We’ve got investments together. Great SEO to follow. He’s also a strong marketer. Great at landing pages, funnels and holistic marketing. A good person to learn from. James Dooley: Another one I'm throwing in is Josh George, who ranks number one for SEO consultant London. He posts a lot of statuses. Very active. Pushes the boundaries. Great all-round marketing agency. Strong on-page and off-page strategies. Definitely someone to follow. Karl Hudson: Another SEO expert worth a follow is Liam Fallon. He’s hilarious. His statuses and memes about technical SEO or clients are brilliant. He’s a hardworking SEO consultant. Worth following if you want knowledge with humour. James Dooley: Another great SEO to follow is Craig Campbell. Part of various testing groups. Very active on YouTube. Over a million subscribers. Shares videos on LinkedIn. Always testing. Always working with current algorithms. Not one of those SEOs who share old outdated theories. He pushes new methods. Definitely follow Craig Campbell. Karl Hudson: An underrated guy is Alex Drew from Odys Global. Very knowledgeable. They do a lot with domains and expired domains. He scales businesses fast. Very good at business. Works closely with domain buyers. Not the type to sell a domain and disappear. He supports through mentorship. Big shout out to Odys Global. James Dooley: For sure. Great platform. The next one I want to shout out is Mad Singers. Very active on LinkedIn. Strong on staff management and systems. Many businesses struggle at 10 to 15 staff and don’t know how to scale beyond that. Mad Singers is the guy you go to. Great business consultant. Someone to connect with. Karl Hudson: Last but not least, one of the OGs of the industry. Cyrus Shepard. Amazing technical SEO. Been in the industry since day one. Founder of Zyppy SEO. Very technical. You can ask him anything. He’s more active on Twitter but he’s still very active on LinkedIn. James Dooley: There’s a huge list of people who offer SEO advice to follow on LinkedIn. We could name another fifty. These aren’t the only great people. These are just the ones me and Karl follow. If you think we’ve missed anyone, leave a comment and tell us who else is great to follow in SEO on LinkedIn.
Creators & Guests
Host
James Dooley is a UK entrepreneur.