AI Profit Boardroom Review: Which Digital Marketing Strategies AI Marketing Agencies Should Use in 2026

James Dooley: AI Profit Boardroom review. Today, I'm joined with Carl Hodson, and we're going to be going through the AI Profit Boardroom community, which is on school, and is being founded by Julian Goldie, who's an absolute living legend.

Carl Hodson: Uh, when he's got a top on.

James Dooley: Yeah.

Carl Hodson: There's often a lot on his face, but when he's [laughter] got his top off in the cold plunges and things.

James Dooley: There's a lot of cold plunges. But, he's an absolute grafter.

Carl Hodson: Yeah.

James Dooley: Um, he's very advanced when it comes to the different LLMs. So, with regards to the review, obviously, we we're sat here together, and we're both going to be talking very positively about the community of what he's created, just because he's such a hard worker in the fact that the minute a new LLM model comes out, he's always seems to be the first person that's split tested it, that's shown examples, that's providing SOPs. Like, I think it's a brilliant community. I But, I believe it's the best out there that there is. But, what's your thoughts on the AI Profit Boardroom?

Carl Hodson: I would say, obviously, the great thing about all of these communities, obviously, not just the AI Profit Boardroom, but the great thing about them is it's it's just a place where everyone's still learning. So, you know, AI is very new. Everyone's still learning. And they often become a huge social discussion around, you know, how to improve your prompting, how to get, you know, basically, how to get more out of AI for less, because if you do better prompts, you actually spend less on it having to work out it has to compute what you're trying to ask it. And if you can prompt prompt it in the correct way, then it'll cost you less to get the result.

James Dooley: Yeah.

Carl Hodson: Now, this is something that Julian is he's just a master at, you know, he's been in from day one. He has SOPs everywhere. I think I I was going through some of his Claude, um, best Claude SOPs, essentially, on how to set up Claude and how to prompt it correctly. And again, I like I see in huge reductions in my costs of the you know the credits essentially how much tokens I was using when it came to Claude and that was just through improving my prompting. Obviously I was also quite guilty at the very start of you know when it very first came out was please and thank you just cuz I'm I try to be polite and then you begin to realize well that's just cost us a a few tokens there saying please and thank you. But yeah Julian yeah he's spot on when it comes to that community and again it's it's cheap. Like where can you go for you know 49 pound I think 49 dollars a month and get that level of input and also that 49 dollars you will just make more money than that from learning what he asked after with me in that group.

James Dooley: Yeah yeah for sure. I think for me what I found quite bizarre with regards to the AI Profit Boardroom was I've got all my members in I've got all my members my team members in there like I'm I'm consistently wanting to improve and innovate when it comes to Claude and supercharge what they can do. And they're obsessed now with using Claude code Claude co-work and stuff like that but at first I didn't realize just how good AI Profit Boardroom was. So I got one or two of the team members to say look go out and find a dedicated Claude community and group that you can learn from. And they went out and they joined two different groups and there was like literally came back at like a month later and was doing a SWOT analysis with the team. And I was like so how are these Claude groups are they on another level like are they unbelievable and they were all like yeah we we cancelled them. So I'm like why? And they're like AI Profit Boardroom's by far the best Claude community. I'm like no no no no no we want someone who's dedicated just to Claude just to Claude that's it and they were like like the sections within AI Profit Boardroom which is just for Claude and the people in that section only talk about Claude. The SOPs are only about Claude. And I'm like, but it can't be because one of the other team members are saying it's the best bar open Claude. And it had all SOPs for open Claude. And they're like, literally as they was working through all the different LM models, there was like AI Profit Boardroom is the best community for X. AI Boardroom is the best profit that it was like, "Wowzers." And that's when I started to realize I was reaching out to Julian. I speak to him quite a lot.

Carl Hodson: When you decided to log in to Profit Boardroom.

James Dooley: Yeah, yeah. I'm like, yeah. [laughter] Now's the Now's the time. But the team have all like the reviews and the testimonials that's come back from them has just been like incredible. So, what have you used it for? Like I Like you mentioned there about Claude. What You use Hermes.

Carl Hodson: Yeah.

James Dooley: So, have you gone in there? Have you Have you spoke with other people within the AI Profit Boardroom that has helped you with Are there SOPs that's helped you develop and improve and done walkthroughs of Hermes specifically?

Carl Hodson: Yeah, so like the great thing that that Julian's exemplary for is as soon as something new comes out, he's on it like the carbon it as what the phrase used to be in the northeast. Um [snorts] and he's straight hot on the topic and Hermes was actually one of the ones that I wanted to set up with my team and you know, going through the SOPs was actually quite easy. I'm quite technical, but you know, Linux knowledge and all that, setting up a server, it it you know, when you don't use it, you kind of lose it. Um and he just gives you like a straightforward step-by-step guide on how to implement and integrate Hermes um into your process and workflow and then all of a sudden it makes life so much easier, especially if you integrate like Telegram into that as well. And then all of a sudden you've got a Telegram bot that is running Hermes connected to whatever um API you want. So, I use um the Codex. You use um ChatGPT's Codex because it it works out cheaper on tokens if you do it that way. And yeah, he then also has loads of ways of using Open uh so obviously that's like a um a API which has connections to all of the APIs, so you're not uh restricted by the amount of tokens um that you obviously has higher levels of restrictions. So if you are heavy user, it's often quite cheap.

James Dooley: [snorts]

Carl Hodson: But he has all the SOPs on how to set that up and connect it to various different bots. Um it's just overall an absolute exceptional community. And again, it's growing and getting better. And for staff, in hiring staff, it's like the number one place that you'd want to go.

James Dooley: Yeah, yeah. I think I think for me, I think the other massive one that I love about the AI community that's in there is that previously we've set up like N8N and we used to think, "Oh, N8N is absolutely brilliant." And we're like, "Go and find the best N8N community that there is." And we're setting things up and it's like a workflow and it's almost like an if this then that and like this this connects to that. And then Open Claw came out. And then we were like, "Oh my god, Open Claw is so much better than N8N." But then what we could then do is within the community who would people had tested bots, it's like, "What's better, N8N or Open Claw?" And then next minute Hermes came out which was so much simpler to set up than Open Claw, but then it was like, "Well, Hermes can do what Open Claw and N8N can do and it's easier to set up." But then there's certain people I use N8N for this still or I use Open Claw for that. And I set up Hermes for this. And it's like, "You've got the people that's testing all the different strategies of what can be done." And like some people have the arguments, "What's better, Codex or Claude?"

Carl Hodson: Yeah.

James Dooley: And and there's still debates on that. What's better, Nano Banana or Image 2.0 in ChatGPT? And again, he's got people in there debating and you can see both sides and being like, "Oh, I think image 2.0 might suit me better for what I need it for or I think Claude could work better for what I need it for." And I love the fact that the role advanced that's in them and tested and willing to share cuz everyone else is willing to share their own feedback of I believe this is better than that because I've done this. And I think that from a community base is brilliant. But, you spoke about regards to members of staff and you said it's a great place to look. We had this discussion last week internally in the team and I would prefer now to hire someone that's got the know-how of knowing how to prompt AI or at least know how to prompt AI or ask AI questions to try to get answers and get solutions to a problem than someone that's leaving university that's got a marketing degree and they've not really fully embraced AI in a specific way. What's your thoughts on that with regards to you've employed quite a lot of AI engineers now and people that have very advanced and set very sophisticated artificial intelligence systems for you to scale out. Why is it important you feel to to find them in groups like the AI profit boardroom to try to find certain members of staff that already understand the LLMs and what can be being done?

Carl Hodson: So, it's the same way that I I learned SEO was I didn't go to school I did go to school but I didn't go to like university to study marketing. I went on forums and knowledge boards and that's why you kind of at the time cuz SEO wasn't really, you know, there was no training guides on it and things. That is kind of what you did. It's kind of exactly how AI's came about now so, you know, you want to be getting in bed with or you know, around the people who are actively seeking the knowledge of the eye and wanting to improve almost and embrace it every single day cuz they're the type of people who are always going to be on the ball and always trying to redefine and relearn and not be scared to say, "Oh, that's that's now a redundant process. This is better." That's the people that you want when it comes to the eye because it's forever improving and you know, one time not long ago GPT was the top one. Now Claude seems to be the top one. No doubt soon it'll be Gemini again. It's just then and each one has a sort of slightly different way of prompting. You get better results if you prompt differently and that's what like um Julian's uh community is great at. It tells you the different ways of prompting and what works best and like between the Gemini and Claude and all the different models Deep Seek. Um cuz I know he was one of the first to mention Deep Seek. He was at I think when it was announced he was about 10 minutes later there was a video on it, you know? I'm watching Julian and I'm like, "Bloody hell, I'm just going to have to install Deep Seek." And then Hermes all of a sudden it was the it's the same principle. You know, you just you want to be around the guys who are in the trenches. And there's no better community than the AI Profit Boardroom.

James Dooley: Yeah, for me I think it's definitely the best AI community that's on school. I'd actually go as far as saying it's the best AI community there is in the world.

Carl Hodson: Yeah.

James Dooley: Um I love just speaking to Julian. I think he's always two steps ahead of the game. Um anyone who's watching this, if you're not part of the AI Profit Boardroom, check out the link in the description. But also reach out because I'm trying to get Julian to create a VIP group. Um and I think the VIP group it's only going to be open to maybe 100, 200, maybe maximum 300 members. It's going to be more open with regards to open projects of what's being done so people can be seeing physically in the SERP live case studies of real money site. Um but also then consistently they can go and post a question and within 24 hours get actual split tests being done cuz the amount of people like I I want my team to be in the VIP group that we wanting we're always wanting new ideas to test. Now to test cost so much money. So this is why it's going to have to be a pretty much like a VIP group. But then we're going to share the results from the test and we can share it and what might work in let's say the finance sector within the UK might not work in um the gardening space in Miami, let's say. So we can test in different geos, in different niches, what might be working for different LLMs, how you can do LLM seeding, what you can be using for online reputation management. There's so many different ways what it could be being used for. And for me the AI Profit Boardroom at present is by far the best. I think people if they're not in there for under 100 pounds a month they should be joining that and learning and not only that is networking with some of these people that are leveling up and I think to level up with artificial intelligence is key. So what's your last part to say then for my review? You know Julian Goldie yourself as well. Like summarize it within 30 seconds of why someone should be joining it.

Carl Hodson: If you like to see a guy who likes cold plunges and likes to sit with his top off and fiddle with a computer then go to Julian Goldie.

James Dooley: No, but we really seriously though about the community side. What what would you say on the community side?

Carl Hodson: Honestly exceptional um throughout the the knowledge and the SOPs that are shared throughout. And what I also like is he doesn't just like leave the SOP there. If it gets it will get improved. So you'll go back to it and revisit the SOPs which is like fundamental in all businesses. Like every business should do that. And that is one that he does. He goes through you know Now, an update he will update the process. So, you almost you're paying just to be on top of the game.

James Dooley: Yeah, yeah, yeah, yeah. I think like you said, it's key to level up. I think I give it five-star testimonial and review for the AI Profit Boardroom. I think Joel and he's an absolute living legend, and I think it's the best AI community there is in the world, bar none.