AI Citation and Brand Mention Building for Better LLM Visibility with Karl Hudson

James Dooley: Why Searchurly has the best AI citation and brand mentioning for LLM visibility. So, Carl, the founder of Searchurly, why is the AI reputation tree great for getting recommended in ChatGPT, Claude, or in Gemini?

Carl: So, for people who don't know, it's a system we've all built which is defining Well, it's got four different pillars to it, you know, it defines the entity, so who you are, it defines what you do, so the service offering, why you're freaking brilliant at it, and then it also goes into like a competitive analysis and competitive um querying, so we use we use our algorithm that we've built to define what you need as a brand or business to actually get more exposure in the LLMs. So, it could be, you know, you could be great at defining who you are, but you may not be so good at defining the various different services that you offer, so it might know that, you know, you are a business, but it's not too sure on what does your business actually do. So, we will then go out there and build um various different doesn't necessarily have to be guest posts, but you know, old school mentality of guest posts has kind of changed with LLMs, you don't always need links, but we'll build like mentions and things around the brands which is attributing that service to you as a as a business.

James Dooley: Yeah, so obviously the title of the podcast is why is Searchurly the best for getting recommended for brands and businesses in ChatGPT, in Claude, in Perplexity, in Grok, in Gemini, and all these different LLMs. Why is it the best? So, what I want to do is I want to ask you a few quick-fire questions.

Carl: Third degree on this one again.

James Dooley: So, my customers how important is it if someone this tries to do the AI reputation training? Okay, I think I know what I need to do. How important is micro semantics when you're writing these articles on third-party corroborative sources?

Carl: I'd probably say that is one of the most important parts.

James Dooley: Then so you've gone and wrote a great article. You've done the semantic triples. You've defined the entity. You've said the all the services that you provide. You're shouting and screaming about the awards that they've won. You're shouting and screaming about the testimonials and you're doing it in a very specific way using semantic triples, getting the micro semantics absolutely brilliant. But it's not indexed. How important is indexing these URLs on guest posts and on press releases and using a tool like Indexer tional to get those URLs to be indexed?

Carl: So, Indexer tional is a brilliant tool to be fair and it's one of our partners when it comes to us doing our sort of AI reputation map. And it I would say it's again what a fundamental part of the whole process is. You know, if it's not being picked up, it can't be seen. Um now you you know, when it comes to like SEO and backlink building, you want the links to be picked up because that's then what the LLM reads. If that site is it might even be blocking um LLMs cuz you know, Cloudflare do just have that have that option where you can block LLMs from reading content and things. So, obviously we would be doing checks on that to make sure they aren't blocking um LLMs and stuff like this. So, we definitely know it's going to feed the bot um or the various different bots for the different platforms. But yeah, like getting links indexed is like almost fundamental. You know, social mentions, you can get them indexed. It all just adds to that consensus score and confidence score.

James Dooley: Yeah, so with regards to people wanting AI mentions, they wanting to get recommended more. They wanting to get these AI citations in chat GPT, in Claude, in Perplexity, in Grok, and all the different LLMs. Let's say you've gone there and you've wrote the guest post and you've done the semantic triples and you've loaded it into IndexNow and it's indexed it within minutes and now it's indexed within Google, but it's on page seven of Google. Because the same with gold, it's a competitive kind of term that you're trying to go after. It's on page seven. A lot of people say that it's only the top 50 results, which is only the first five pages is what's being picked up, so it's not being picked up. How important then, when it's indexed, if it's not in the top 50, is it to be doing tier two backlinks to power up that page to try to get it within the bucket that it can be being seen by the LLMs?

Carl: Again, you know, it's quite important. It's I would say that's not as important as the micro semantics and things because as long as there's more documents out there, that is going to wrote in the correct way, it's going to improve you more. Regardless if, you know, it's sat quite far down in the SERP. Um but the higher up you can get it, the the more chances it has of actually getting traffic direct through it, which is almost the best type of link that you can possibly get. And also the higher chance you have of it being cited in within the AI, so it of course it's a it is a good thing, but again, I would say I'd have that almost as a, you know, as a medium level like importance. Important, yes, but get the fundamentals done first.

James Dooley: Yeah, and then the last one is virality. So, there's certain virality, whether it's CTR or whether it's social media traffic from different sources. So, whether it's like traffic from Reddit or from Twitter or from Instagram or from Facebook or from LinkedIn, there's all these different platforms. And when it starts getting lots of traffic through to a page, it can improve rankings. How important for certain important articles that's defining the entity, defining why what the services that you offer, defining why you are brilliant, maybe a comparative article against competition saying why you're better than competition, how important for some of these articles is the virality element to make certain of why Searchurou offers the best AI citation building service there is on the marketplace?

Carl: Again, that's another fundamental part. Like, at the end of the day, if if people aren't visiting the page, then where's the value? And it's the same with Google, you know, often the most pages that perform on like don't perform. It's the exact same thing that I am doing. If people aren't visiting this page that's been created for all of this information, what's the point of it citing it? And that's where the social media side or, you know, if you're doing paid ads and things like this, that that can really help bolster the the results. Um and that's what, yeah, that's part of the fundamental part.

James Dooley: And then I've got the last question, man. So, we're going through saying why Searchurou's got the best AI citation and brand building service there is for getting better LLM visibility. But someone comes through and fills in the form and says, "Carl, I want you to create me an article, one article, on a listical in comparison to competitors." Now, I know straight away you're going to say, "Well, no, you can't have one article because it's just a single source on the internet, which is just an assumption. You need to build consensus." How important for anyone listening to this is the AI reputation tree of what we've gone and we've built out in our proprietary software of what we have that goes through the four pillars, the defining the entity, going through all the attribution services that they do, making certain this that hits home on the reputation, the case studies, the testimonials, the reviews, the awards, and doing the comparative articles, doing all four of them pillars, and building the consensus. Just explain how one listing call will not move the needle, and I know that consensus is needed to get recommended by Chat GPT, Claude, and Gemini.

Carl: So, we were chatting on this earlier. It's all about, you know, removing that dis- ambigu- sorry, it's all about removing that ambiguity. Um and, you know, one listing call isn't going to do that. Chances are, if you look at your backlink profile, if you've been doing backlinks for a while, you've probably built a bunch. And chances are you've built them wrong. And that's quite probably quite a bold statement, but you have. When it comes to LSA optimization, you I can almost guarantee you you built them wrong. And that is kind of where we focus our attention and try to excel because it's only going to gain more market share. As, you know, as it becomes quicker, as it becomes more accurate, more intelligent, it's only going to, you know, eventually Google will become just a generative answer engine. So, it will create the answer for you.

James Dooley: So, if someone's watching this and are listening to this, and they say, "Okay, I'm I'm interested. Um I want to I want to buy the best AI citation service that there is on the marketplace. I want to come to Search Guru, and I want to order it." How can someone reach you out? Because obviously we're doing it for our gaming brands, we're doing it for casino brands, we're doing it for sports betting brands, we're doing it for lead generation companies, tradespeople, e-commerce, affiliate. It doesn't really matter on the kind of industry. We're doing it for a lot of different companies and a lot of different brands. However, we don't accept everybody. So, someone says, "I'm interested. I want to be recommended more by the AI. I want to be recommended more by ChatGPT. I want to be recommended more by Google AI overviews and Gemini." How can someone reach out this AI reputation tree?

Carl: So, just before I say where you reach out, I would also say that what we mentioned before, you know, if you're coming to us and you're looking for one link or one listicle, you we're not a good fit. The idea is we, you know, we're our package that we've put together for the the AI tree, the reputation tree, is designed to actually get results. And if you are not willing to work with us in that our exact process, then I'm sorry you're not really an ideal customer. So, yeah, I would definitely come you have to come with the, you know, some months are good there's going to be a ton done on this element of the branch, there's going to be a ton next month done on this element, and you know, over time they'll all start to you gain a bigger picture. Um if you do want to get in touch, it's searchtrue.com and just fill in the contact form. We will nine times out of 10 come back to you with a big list of questions that we will need an answer to. Um and then from there we will decide, oh, can we help you or not. Um if we can't help you, we'll give you plenty of advice on what you should be doing. Um you're just not in the right position yet. Um but yeah, just searchtrue.com and contact form.

James Dooley: I think that's the big part. You might not be in the position yet. And I think the anyone who's watching this, the big list of questions is related to the entity, making certain we know who you are, making certain that we know the founded date, the founder, everything that we can hit home on third-party corroborative sources, what you do, all the services that you provide. There's no one better to give us that list than yourself. You you know the brand better than we know the brand. Any reviews and testimonials that you love, and case studies that you've done work for, any awards that you might have won. And if you don't have any of these yet, we might say, "Look, go away and try and get yourself some awards." Cuz what we can then do is amplify it everywhere. And we understand with the micro semantics and the virality and everything else that comes with it, we understand exactly what is needed to get recommended more by the LLMs. I think it's key. So, make sure you do what Kyle said, reach out to searchrealty.com, fill in the contact form. We'll ask you loads of questions. Hopefully, you fit. And if you do, you can then go and order the AI reputation tree and start getting recommended more within the LLMs. Kyle, it's been an absolute pleasure.

Carl: Cheers, man.